Bence has followed an uncommon career path leading to his current position of strategy lead at Mediator, a major full-service agency at Budapest. He kicked off his advertising career as a copywriter and his growing interest in branding motivated him to discover planning.
He has an extensive experience with the automotive industry, pharma sector and food retail brands. His favourite part of the job is finding that moment of truth when consumers decide for or against a specific brand – and identifying the key factor in these moments.
As a proud winner of national bronze, silver and gold EFFIE-s in both low- and high budget categories but somehow mostly with automotive campaigns (hmm), he is delighted to get down to benchmark campaign ideas from around Europe. He is expecting to have an inspiring experience at the jury sessions and discover some undoubtly new approaches.
Bence is the founder and host of the radio show and podcast ReBrief, which is (hopefully) the weekly inspiration for the creative industry in Hungary.