Ivo Payer is the Chief Creative Officer of Publicis Groupe Croatia, with over 20 years of experience in the advertising industry. He began his career as a journalist and TV writer before moving into advertising, working at agencies including Public Image, BBDO and Bruketa&Žinić&Grey.
Throughout his career, Ivo has worked with numerous local and international brands, creating award-winning campaigns recognized at major national, regional and international creative festivals. He is one of the most awarded creatives in the region and the only Croatian creative to have won two Cannes Lions.