Category: News

The Top Three Ad Venture Campaigns 2019!

After two rounds of rigorous judging, our amazing jury panel has selected the top three teams of the Ad Venture Student Competition 2018- 2019! The competition received 60 submissions this year, of which ten teams advanced to the second round. Here are the three campaigns which made it to the final round (in no particular order):

• Team EDEN (Sup De Pub, France) with their campaign “You are what you play.”
• Team VIS (Bournemouth University, UK) with their campaign “Rhymes for Current Times”
• Team Swinburne University of Technology (Swinburne University of Technology, Australia) with the campaign “Play & Grow – See Toys Differently”

The top three teams will present their campaigns to the final and third round jury, composed of two academics, two industry professionals and two client representatives on 17 May during the edcom Member’s Meeting in Paris, France. The winners of the competition will be awarded with a trip to Cannes Lions International Festival of Creativity in June 2019.

For more information about the top three teams and their campaigns, please click here.

The Top Ten Campaigns for the Ad Venture Student Competition 2018-2019

The top 10 campaigns for the Ad Venture Student Competition 2018-2019 have been selected! Ad Venture is organised by edcom every year involving universities across Europe and beyond. This year’s competition has seen particularly creative and diverse ideas of talented students from Belgium to Australia. More information about the top ten campaigns can be found here.

This year’s edition focused on a brief issued by Let Toys Be Toys, aiming to raise awareness of gender stereotyped marketing to children, highlighting the importance to challenge these practices. After months of hard work, 60 teams submitted their campaigns in the hope to convince the jury of their creative ideas.

All campaigns have been judged by a panel of 60 jurors, including academics, industry professionals and client representatives who scored the campaigns based on research, creativity and creative media and strategy.

As a next step in the competition, the ten finalists’ campaigns will be examined by a new panel of six judges: two academics, two industry professionals and two client representatives. The jury will select the top three finalists, who will present their work during the edcom Member’s Meeting on 17 May 2019 in Paris, France. The finalists then need to convince a third jury why their creative idea is the best. The winning team can participate in the prestigious Cannes Lions International Festival of Creativity 2019.

The Ad Venture Student Competition was launched in 2008 and has been an invaluable opportunity for students in commercial communications to gain an understanding of what it is like to work in an agency and working for meaningful clients such as the European Commission, ESA, the European Women’s Lobby or Amnesty International. For any questions regarding the competition, please don’t hesitate to contact us at inspire@eaca.eu.

The big day has arrived! We present you the winners of our edcom Thesis Competition 2018-2019!

Following 3 rounds of rigorous judging, the jurors have decided that the following two entries stood out the most:

• In the Bachelor category, Iris van Uden, a student from Fontys School of Economics, Netherlands, won with her thesis on the use of communications to help seniors stay healthy and self-sufficient.
• In the Master category, Ana Zikic from the Portuguese university IADE impressed the jurors with her paper focused on brand management in the form of a device for controlling client satisfaction, loyalty and recommendation.

In our upcoming blog post you will be able to find a detailed description of what their research entails and why these theses were highly appreciated by the judges.

This year we give both winners the opportunity to choose between a €400 cash prize or tickets for Advertising Week Europe taking place 18-21 March in London, UK. Beyond that, the participating institutes receive a €400 voucher to be used on edcom and EACA initiatives for educational purposes. Additionally, this year our sponsors at Statista are exclusively awarding the overall winner of the competition a free Statista Premium subscription for a year. The first and second round finalists will receive a digital certificate to recognise their achievement.

The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools. edcom member schools have been very active and engaged in selecting their best students and submitting their thesis abstracts. This year, edcom has received 20 entries from 12 countries across Europe.

The next edition will be launched in June. For more information about the competition and future editions please visit our webpage. Also, don’t hesitate to contact us at inspire@eaca.eu, in case you have any other questions.