Category: News

Registrations for the 2019 edition of the European Advertising Certificate (EAC) are now open to young advertising industry professionals across Europe. The online course is a foundation course which aims to enhance the knowledge of young professionals in the commercial communications industry. Successful participants will be rewarded with a Certificate.

Through engaging with the online learning programme, participants receive a comprehensive and up-to-date overview of the essentials of the advertising industry while perfecting their understanding of various brand communications processes. Learners can access the content through a brand new and interactive platform. Following the success of the launch of the UK Foundation Certificate in association with the IPA last year, this year’s focus is put on the global and European advertising market. This consists of input from leading global experts and practitioners and draws on case studies from around the globe.

The programme consists of 7 key modules: The Power of Creativity; The Communications Landscape; The Client and Agency Roles; Theories, Tools and Techniques; The Comms Review; The Creative Development Process and Evaluating Effectiveness.

The flexible learning platform offers interactive videos, key readers, quizzes, forums, live webinars and an online tutor learners can consult. In addition, the cutting-edge content has been written by advertising practitioners at the forefronts of their fields and a wide array of new video material with advice for new starters in the industry, key learnings and top tips for exam takers is now available to all learners.

The three-hour written exam (please note 2 hours in Ireland) will be held on 15 April 2019, organised by the EACA and their members, the national associations of the participating countries. EACA members will be charged a fee of €450 upon registration, as opposed to non-EACA members who will be charged €700. Please visit our website to register or simply contact us at inspire@eaca.eu.

Celebrating its tenth edition, the European Association of Communications Agencies (EACA) and the European Institute for Commercial Communications Education (edcom) have launched the 2019 edition of the EACA International Advertising Summer School. The school will welcome 70 students and young professionals with a passion for advertising and commercial communications in Paris, France, from 1-5 July 2019.

Participants will be following daily workshops by leading advertising professionals whilst working in international, multidisciplinary teams on a campaign in response to a brief they received by the client. This year’s client is weekly newspaper The Economist, which offers insightful analysis and perspective on every aspect of world events and is one of the most widely recognised and well-read current affairs publications in the world. The brief, which The Economist has written to challenge the participants of the EACA Summer School, is asking a central question: “How can The Economist appeal to a younger audience?”

The inspiring and exciting week kicks off with two plenary sessions on ‘The future of brands and marketing in a digital world’ (Dietmar Dahmen) and ‘How to build the perfect marriage: re-building trust between agencies and clients’ (Richard Robinson). Furthermore, the participants will have a chance to follow tailored sessions on ‘Digital storytelling for Brands’ (Duckrabbit), ‘Practical Project Management (Uyen Vo), ‘How to Plan a successful social media campaign’ (Lynsey Sweales), ‘How to connect to an audience (Siobhan Stanley) and ‘How to win a client’s heart an business’ followed by an individual feedback session for each team by EACA Summer School Principal Micky Denehy.

The programme will also repeat its success from last year by giving participants the choice between two Specialisation Day workshops, offering them the opportunity to follow an engaging and highly interactive workshop during one day with an experienced trainer. Attendees will need to choose between a workshop on ‘Mastering client meetings and different communications styles’ (Elissa Telfer) and ‘The future of direct customer engagement’ (Dietmar Dahmen).

Please visit our website to learn more about the programme, trainers, application process or simply contact us at inspire@eaca.eu for more information.

The sixth edition of the Thesis Competition, which rewards the best Bachelor and Master theses on Advertising or Commercial Communications among edcom member schools, witnessed its first round of judging earlier this month. All entries (a total of 20) were judged by three members of the Research Committee on their relevance to the field of commercial communications.

The results were very positive as all entries passed the first round and advance to the second round. Head of Research Committee Paul Springer commented that the level and standard of this year’s entries are exceptional and that the following rounds should be an exciting challenge.

In the second round, the entries will be judged upon various criteria and given points. Only the top entries will advance the third and final round. The results of the next round of judging will be announced on 4 February 2019.

Stay tuned for more!