Category: News

Thesis Competition Winners Announced

Posted on by edcom Team

And here they are! The winners of the edcom Thesis Competition 2017-2018!

After 3 rounds of judging, the jurors have decided that the following two entries stood out the most:

In the Bachelor category, Caitlin Brands, a student from Avans Hogeschool (the Netherlands), won with her paper aiming at closing the bridge between media agencies, advertisers and consumers. In the Master category, Patricia Oliveira from the Portuguese University of IADE impressed the jurors with her thesis on a communications device to control satisfaction with tourism and quality of life in urban cities.

In our blog post you can find a detailed description of what their research entails and why these theses were highly appreciated by the judges.

Both winners will be awarded with a cash prize of €400 and a €400 voucher for the participating institutes, to be used on edcom and EACA educational initiatives. The first round and second round finalists will receive a printed certificate to recognise their achievement.

The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools. edcom member schools have been very active and engaged in selecting their best students and submitting their thesis abstracts. This year, edcom has received 21 entries from 10 countries across Europe.

The next edition will be launched on 3 September 2018. For more information about the competition and future editions please visit our webpage. Also, don’t hesitate to contact us at inspire@eaca.eu, in case you have any other questions.

EACA Summer School wins GOLD for Best Association Training Initiative

Posted on by edcom Team

We are delighted to announce that the EACA International Advertising Summer School has won Gold at the European Association Awards for Best Association Training Initiative during the annual award show in Brussels.

The European Association Awards recognises excellence and exceptional quality delivered by associations across Europe. The prestigious awards celebrate the work of individuals, teams and initiatives and highlight excellence in how associations operate and serve their members.

Originally designed to inspire Bachelor and Master students to make a significant step forward in their understanding of the commercial communications sector, the EACA International Advertising Summer School has grown to be a ‘must-go-to event’ for students and young professionals with a keen interest in the advertising industry.

During one week, participants are guided through the world of advertising and commercial communications by industry professionals whilst developing a campaign for a real client in international and multidisciplinary teams. At the end of the week, students pitch their campaign to an external jury who also provides them with valuable feedback and a certificate to recognise their participation.

The summer school was founded in 2010 and has hosted over 500 participants from across 20 European countries and beyond. As the demand grew for young professionals to receive training on the principles of advertising and commercial communications, the school started to focus on offering courses on topics of interest to agency professionals, ranging from how to pitch to a client, to trying out different brainstorming techniques and building a real Paid Social Media campaign. Students benefit greatly from the opportunity to experience what it is like to work with agency professionals.

Applications for the 2018 edition of the summer school are now open and will close on 15 May 2018. Please note, however, that registrations for the ‘Specialisation Day Workshops’ will be accepted on a ‘first come, first serve’ basis, so don’t wait too long to book your seat!

More information about this year’s programme and trainers can be found here.
More information about the fees and deadlines can be found here.
More information about the European Association Awards can be found here.

Thesis Competition Second Round Finalists Announced

Posted on by edcom Team

Congratulations to all edcom Thesis Competition Bachelor and Master finalists who have advanced to the final round!

 

Candidates passing through to the third and final round, will have their thesis judged based on the following criteria:

  • novelty (does the thesis offer a new and original insight)
  • scale (what is the magnitude of the achievement).

Each paper will be judged on a scale from 1 point (if it is not novel or has not a degree of scale) to 10 points (if it is a new and original idea or has a large degree of scale).

The winners of the competition will be announced on 2 March 2018.

Both winners will be awarded with a cash prize of €400 and a €400 EACA voucher for the schools, to be used on edcom and EACA educational initiatives.

The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools. edcom member schools have been very active and engaged in selecting their best students and submitting their thesis abstracts. This year, edcom has received 21 entries from 10 countries across Europe.

Best of luck to all the finalists!

For more information about the competition and future editions please visit our webpage. Also, don’t hesitate to contact us at inspire@eaca.eu, in case you have any other questions.