Category: News

NHTV University of Applied Sciences receives EACA Accreditation in Commercial Communications Education

Posted on by edcom Team

NHTV University of Applied Sciences in Breda, Netherlands, has become the first European higher education institution to be accredited in Commercial Communications Education by the European Association of Communications Agencies (EACA). The Accreditation for the International Media & Entertainment Management course (IMEM course) will be valid for 3 years from June 2017.

The EACA Accreditation in Commercial Communications Education endorses specialist Bachelor and Master programmes that prepare students for a career in commercial communications. The accreditation is restricted to members of the European Institute for Commercial Communications Education (edcom) and is endorsed by EACA, which brings together the advertising, media and sales promotion agencies across Europe, promoting responsible advertising and high professional standards.

Depending on the scope of their curriculum, applicants can be accredited either for the complete framework curriculum in Commercial Communications or for a specific sub-course or discipline. Applicants are assessed by a Board comprising leading international professionals and educators and through a personal inspection visit.

The EACA Accreditation process is based on the fundamental principle that courses should offer students a balanced mix of theoretical and practical subjects in commercial communications. After a rigorous process of self-assessment, a school visit and a review by the Board, NHTV University of Applied Sciences was given a positive report and received the EACA Accreditation with an outstanding result.  According to Anne Castermans, Board representative and schools inspector, the small-scale university offers a valuable combination of management, marketing and digital courses and is open to internationalisation with a high rate of foreign students (30%).

The IMEM course prepares students for a career in the media and entertainment industry. The course aims to train students to become managers in creative concept development, production techniques and marketing strategies in a variety of industries within media and entertainment.

Arnoud Versluis, Lecturer Marketing and Co-ordinator of the IMEM course, commented:

“Being accredited with an outstanding result is a big achievement for our international programme. It proves our qualitative approach within courses, lecturer teams and cooperation with our students coming from all over Europe. It challenges us to keep on focusing and putting the bar on a high level. This accreditation increases the value of our program towards the industry and hopefully creates many more new job opportunities for our students across Europe.”

The EACA Accreditation will also be awarded to students who have passed their final examinations and have earned a diploma or certificate from a nationally accredited edcom member school. The accreditation will thus complement, not replace, their school qualification. The EACA Accreditation in Commercial Communications Education therefore offers benefits for edcom students, academics and schools, who will jointly form the nucleus of experienced forward-looking specialists, helping to advance the standards of commercial communications and marketing proficiency for the ultimate benefit of consumers.

ABOUT EACA

The European Association of Communications Agencies (EACA) represents more than 2,500 communications agencies and agency associations from 30 European countries that employ more than 120,000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy. We encourage close co-operation between agencies, advertisers and media in European advertising bodies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. We are here to share and address international experience and issues on a pan- European basis and provide an important link between agencies, advertisers and the advertising media in Europe and around the world.

ABOUT EDCOM

edcom – the European Institute for Commercial Communications Education – was launched by EACA to promote excellence in commercial communications education and research and to encourage exchanges between the European commercial communications sector and academic partners. Click here for more information.

For more information, please contact:

 

Pauline De Pelsmacker
Training & Education Manager
Pauline.depelsmacker@eaca.eu
+32 (0) 2 740 07 18

Tamara Daltroff
Director of European Affairs
Tamara.daltroff@eaca.eu
+32 (0) 2 740 07 15

Sixth generation of European Advertising Certificate graduates honoured

Posted on by edcom Team

250 young professionals in the European advertising industry have completed the 2017 European Advertising Certificate (EAC) exam with 93% achieving passes, continuing the success of previous years. 27 papers (12%) were awarded distinctions, which is 2% up on the percentage for last year.

After following a 30 hour online course, the 250 learners took a 3-hour written exam on 26 April 2017, organised in 20 countries across Europe. They answered 5 out of 10 questions in essay style in English about the following seven modules: Advertising and Communication in Context; Understanding Client Business; The Strategic Planner’s Toolkit; Client, Creative and Media Briefs; Understanding Media Channels; Creativity and Creative Development; and Effectiveness.

The Certificate provides students with a broad understanding of the advertising industry, offering them a comprehensive overview of industry practices and brand communication processes. It is the first pan-European qualification that builds on professional experiences while focusing on future careers. The programme was designed with a European audience in mind with help from the European Union Leonardo programme and is based on the proven IPA Foundation Certificate.

Participants taking the EAC exam in Brussels (2017)

The European Advertising Certificate is the first remote learning program produced by the European Association of Communications Agencies (EACA) which aims to enhance the knowledge of young professionals, with at least two years of experience, so that they can perform their roles with confidence and expertise. The programme is available to EACA members for a fee of €250 per delegate. Non-members are also encouraged to participate.

According to EACA Director General, Dominic Lyle, the results of the 2017 edition of the EAC were extremely positive. “The EAC allows young professionals to take a deep dive into the world of advertising. Whether they are in media, planning, creative or client-facing roles, the EAC helps understand them understand each of those roles and how they interact. It teaches them about the tools they need to succeed in an ever-changing industry. We are delighted with the 2017 edition results, which have shown an exceptional ability on the part of young professionals across Europe to understand the evolution of the advertising industry.”

Registrations for the next generation of EAC young professionals opens early next year, and the exam will take place in April 2018.

For more information, please visit www.edcom.eu

McCann Prague CEO Jan Binar elected new President of ‘edcom’ – the EACA Education Institute

Posted on by edcom Team

 Lisbon, 19 May 2017: Jan Binar, CEO at McCann Prague and president of the Czech Association of Communication Agencies (AKA), has been elected President of edcom, the European Institute for Commercial Communications Education, for the period 2017-2019. The new edcom President’s objectives will be to promote a deeper relationship with the industry, understand what drives the value of an edcom membership and create additional income streams.

edcom, celebrating its 10th anniversary this year, was founded in 2007 by EACA, the European Association of Communications Agencies, to promote excellence in commercial communications education and research, enhance communication and co-operation between the European commercial communication sector and academic partners, to facilitate cross-border education, employment and exchange of commercial communications students and to promote knowledge and understanding of innovative advertising and communication techniques and new use of media and other public platforms.

“I am honoured to have been elected to take on the Presidency of edcom from 2017 to 2019”, said Jan Binar, introducing his programme.  “edcom has so much potential as there is a lot of value in this unique network. Throughout the 10 years of edcom’s existence, hands-on knowledge has been accumulated and many connections have been established.

“Under the past Presidency, a clear vision was developed and I would like to build on that by deepening and increasing regular involvement by the industry. My vision is to amplify the value of the edcom network for academia and the industry especially through promoting and deepening academic and industry co-operations. In addition, as a secondary objective during my Presidency, I intend to analyse current projects to amplify what works, eliminate what has not been very successful and to create new income streams”.

“My intention is to work on a practical agenda with straightforward action plans for academia and industry. I expect the outcome to be a two-way knowledge exchange between both parties which should create a unique edcom value. As a board member, I have already had the pleasure to work successfully with the edcom team and I look forward to unlocking edcom’s value with them and the newly elected edcom Board,” added Jan Binar.

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For further information, please contact:

Tamara Daltroff

Director of EU Affairs

EACA

+32 2 740 0715

tamara.daltroff@eaca.eu

 

edcom, The European Institute for Commercial Communications Education was founded to promote excellence in commercial communications education and research, enhance communication and co-operation between the European commercial communication sector and academic partners, to facilitate cross-border education, employment and exchange of commercial communications students and to promote knowledge and understanding of innovative advertising and communication techniques and new use of media and other public platforms.

EACA, the European Association of Communications Agencies represents more than 2500 communications agencies and agency associations from 30 European countries that directly employ more than 120000 people. EACA members include advertising, media, digital, branding and PR agencies.  They create and place adverts and develop brand-building campaigns. EACA brings together the advertising, media and sales promotions agencies across Europe, enabling international experience and issues to be shared and dealt with on a pan-European basis. It provides an important link between agencies, advertisers and the advertising media in Europe and around the world and participates closely in the setting of standards in many aspects of the business across Europe.