Ten years since its launch, edcom can be proud of a high number of successes and a considerable number of members all around Europe. The network celebrated its tenth anniversary during the members’ meetings in Brussels on 18 October 2017, thanking its past presidents and members for all their hard work and contributions.
The European Institute for Commercial Communications Education (edcom) strives to promote excellence in commercial communications education and research. Its aim is to establish a co-operation between academia and industry professionals, as well as facilitating cross-border education and exchange of students. Since 2007, the institute has changed name and branding, has had 6 presidents and has added a considerable number of members making edcom a European wide network.
Its past presidents are: Micky Denehy (EACA), Barbara Posch (Werbe Akadamie Wien), John Delacruz (Miami Ad School), Frances Illingworth (WPP), Gresi Sanje (Istanbul Bilgi University) and currently Jan Binar (McCann Prague). Each president brought their own perspective and insight to the table and added value to the network. edcom’s current President, Jan Binar, has great plans for the next 2 years of his presidency. His main focus will be on monetising the value of edcom and on creating a long-term strategy that will bring edcom to the next level and will strengthen the relationship with the industry.
We would like to thank all members for their dedication and support to help us make edcom grow into the great institute it is today!
The European Association of Communications Agencies (EACA) and its European Institute for Commercial Communications Education (edcom) have launched a call for entries for its tenth annual advertising student competition, Ad Venture, in collaboration with Amnesty International.
Students in the field of commercial communications are challenged to create a communications campaign to inform the public about the issue of the current refugee crisis. The campaign should also inspire Europeans to feel that they personally have a role to play in actively welcoming refugees.
This year’s client, Amnesty International, is a non-governmental organisation focused on human rights with millions of members and supporters around the world. Active since 1961, Amnesty International works with the objective of conducting research and generate action to prevent and end grave abuses of human rights, and to demand justice for those whose rights have been violated.
The campaign should address this issue with a focus on positive change and people power, helping to shift the narrative from crisis to action, appealing to people’s values – such as fairness, hospitality, generosity and tolerance. The final goal is to help Amnesty International inspire a movement of people to welcome refugees in their communities, by driving them to visit and join the iWelcome Community website.
The submitted entries will be assessed in three rounds by a broad base of judges, comprised of academics, advertising professionals and client representatives from across Europe. The three finalist teams will have the opportunity to present their campaign during the edcom Member’s Meeting in May 2018. The winning team will be rewarded with travel, accommodation and a ticket to the Cannes Lions International Festival of Creativity in June 2018.
Students can register their teams until 15 December 2017 and should submit their campaigns by 16 March 2018. Please visit our website for more information.
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For further information, please contact: Pauline De Pelsmacker, Education & Training Manager Telephone: +32 2 740 07 18
Email: pauline.depelsmacker@eaca.eu
Note for editors About Ad Venture Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client. The student agencies work on an advertising campaign from October to March by incorporating everything they’ve learned in class and putting their skills to test. Click here for more information.
About EACA EACA – the European Association of Communications Agencies – The European Association of Communications Agencies (EACA) represents more than 2500 communications agencies and agency associations from 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. They create and place adverts and develop brand-building campaigns. Click here for more information.
About edcom edcom – the European Institute for Commercial Communications Education – was launched by EACA to promote excellence in commercial communications education and research and to encourage exchanges between the European commercial communications sector and academic partners. Click here for more information.
Amnesty International Amnesty International is a global movement of more than 7 million people who take injustice personally. The NGO is campaigning for a world where human rights are enjoyed by all, using research and activism to shine a light on abuses. Amnesty has championed the human rights of refugees, asylum-seekers and migrants for decades. They work to make sure governments honour their responsibility to protect their rights, condemning any policies and practices that undermine them. Click here for more information.
edcom launches the fifth edition of the Thesis Competition, which rewards the best Bachelor and Master theses on Advertising or Commercial Communications among edcom member schools. Each member can nominate one student in each category (Bachelor and Master) to send in their abstract.
The edcom Research Committee will assess the works in three judging rounds and announce the winners on 2nd March 2018. The winners will receive a €400 cash prize and the participating school a €400 EACA voucher, which can be spend on the EACA International Advertising Summer School, additional Ad Venture teams and Evolution Lab.
Interested students should contact their edcom coordinator and send their abstract by 25 October 2017 to inspire@eaca.eu. You can find more details about the competition and requirements here.
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