October Members’ Meeting: Recap

The Members’ Meeting has just recently been held in Dublin! After years of online meetings, it was wonderful to finally get to discuss face to face and re-connect with our amazing members! Hosted by one of our member Universities, TU Dublin, the meeting took place on the 20 & 21 of October.

We had not had the pleasure of seeing each other since 2019, so there was a lot to catch up on. The first day of meeting was dedicated to news from our members about their courses, as well as some very interesting presentations:
-The TU Dublin, Rosie Hand: University introduction and programmes with IAPI.
-The University of Greenwich, Hyunsun Yoon: Transitions, changes and new beginnings: Marketing and Advertising curriculum in Greenwich Business School.
-De Haagse Hogeschool, Inge Barkmeijer & Tim Hoppen: Social learning spaces during thesis project.
-The University of Applied Sciences Utrecht, Luc van Dijk: Developing E-marketing Skills for the Business Market.
-FHWien der WKW University of Applied Sciences for Management & Communication, David Dobrowsky’s: Erasmus Mundus Joint Master.
-Hochschule Mannheim, Jean-Claude Hamilius: The Best-of-Covid-19-related-Communication
You can find all the presentations from the meeting here!

On the first day, we also held the elections for edcom President, Board and the Research Committee!

First of all, we sincerely thank our previous President Paul Springer for holding his position for longer than anticipated because of the difficulties created by the Covid pandemic. We now are glad to welcome our new edcom President, Gilles Nakhle! Gilles is the Referent Professor and Manager of International Academic Projects at our member university Sup de Pub in Paris, as well as a Brand Consultant. He has also been a part of the edcom Board since 2019. 

Up next were the elections for the edcom Board and the Research Committee! We thank all the candidates and are very happy to welcome all the elected members. 

The second day saw a very interesting presentation on the edcom x EACA talent survey “Will they stay, or will they go?”, held by Paul Springer, followed by a panel discussion and Q&A with guest industry professionals: Charley Stoney, CEO, IAPI and Geraldine Jones, Managing Director, Publicis Dublin, moderated by Jan Binar, CEO, McCann Prague. Here you can check the full agenda.

The next members meeting will take place in May 2023 around the Ad Venture Student Competition finals.

Registrations open: 9th edition of the successful EACA International Advertising Summer School

During the week of 2nd July 2017, EACA and edcom will welcome 70 advertising & commercial communications students and young professionals from across Europe to the EACA International Advertising Summer School in Vienna (Austria).

Participants will be following daily workshops by leading advertising professionals while working in international multidisciplinary teams. At the end of the week, they will present their campaigns to an external jury composed of client representatives and industry professionals.

New this year is a brand new programme with new topics, such as learning how to build the perfect Paid Social Media campaign (Dominika Dworak), discovering how to motivate yourself and be productive at work by mastering different brainstorming techniques and communications skills (Dalia Lourenço), and understanding different personality profiles to ensure a perfect cooperation and communications amongst different agency departments and clients (Elissa Telfer).

We will also be introducing a Specialisation Day: participants will be able to choose between two topics and follow an intensive and highly interactive workshop during one day with an expert in this area. A workshop on ‘Creative Storytelling’ will be given by San Francisco Miami Ad School lecturer John Delacruz, while the other workshop will be on ‘How to make content compelling for video in advertising’ by London based specialist Peter Rudge from Duckrabbit.

In addition to these new courses, participants will also be able to gain an understanding of client-agency relationships (Richard Robinson), discover the future of brands (Dietmar Dahmen), deliver the perfect pitch (Micky Denehy) and master their presentation skills (Siobhan Stanley).

Please visit our webpage to learn more about the programme, application and deadlines fees or contact us at inspire@eaca.eu for more information. Hope to see you in Vienna!

ISCOM receives EACA Accreditation in Commercial Communications Education

Institut Supérieur de Communication et Publicité (ISCOM) in Paris, France, has successfully received the EACA Accreditation in Commercial Communications Education by the European Association of Communications Agencies (EACA). The Accreditation for the International Commercial Communications course (ICC course) will be valid for 3 years from December 2017.

The EACA Accreditation in Commercial Communications Education endorses specialist Bachelor and Master programmes that prepare students for a career in commercial communications. The accreditation is restricted to members of the European Institute for Commercial Communications Education (edcom) and is endorsed by EACA, which brings together the advertising, media and sales promotion agencies across Europe, promoting responsible advertising and high professional standards.

Depending on the scope of their curriculum, applicants can be accredited either for the complete framework curriculum in Commercial Communications or for a specific sub-course or discipline. Applicants are assessed by a Board comprising leading international professionals and educators and through a personal inspection visit.

The EACA Accreditation process is based on the fundamental principle that courses should offer students a balanced mix of theoretical and practical subjects in commercial communications. After a rigorous process of self-assessment, a school visit and a review by the Board, the Creative Design Branding course at ISCOM was given a positive report and received the EACA Accreditation as a result. According to Anne Castermans, Board representative and school inspector, “the course offers the perfect balance between theory and hands-on experience as internships and work experience in agencies play a big role. What’s more, ISCOM proves to have a wide network of industry contacts and partnerships which brings tremendous value to the students”.

ISCOM’s course Creative Design Branding is « an unprecedented branding program that integrates the values ​​and methodology of Design Thinking, with the aim to create or strengthen brands. The creativity of Design Thinking empathises brands, respect for the individual and the environment and allows a new agility in line with current marketing issues. The course offers a pragmatic approach (from field observation to prototyping) and a cross-functional approach to communications (from creative strategic planning to agile and innovative brand management) with the aim to train communicators capable of working in multi-disciplinary teams. » says Sylvie Gillibert, Programme Director at ISCOM.

The EACA Accreditation will also be awarded to students who have passed their final examinations and have earned a diploma or certificate from a nationally accredited edcom member school. The accreditation will thus complement, not replace, their school qualification. The EACA Accreditation in Commercial Communications Education therefore offers benefits for edcom students, academics and schools, who will jointly form the nucleus of experienced forward-looking specialists, helping to advance the standards of commercial communications and marketing proficiency for the ultimate benefit of consumers.


The European Association of Communications Agencies (EACA) represents more than 2,500 communications agencies and agency associations from 30 European countries that employ more than 120,000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy. We encourage close co-operation between agencies, advertisers and media in European advertising bodies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. We are here to share and address international experience and issues on a pan- European basis and provide an important link between agencies, advertisers and the advertising media in Europe and around the world.


edcom – the European Institute for Commercial Communications Education – was launched by EACA to promote excellence in commercial communications education and research and to encourage exchanges between the European commercial communications sector and academic partners. Click here for more information.

For more information, please contact:

Pauline De Pelsmacker

Training & Education Manager


+32 (0) 2 740 07 18

Tamara Daltroff

Director of European Affairs


+32 (0) 2 740 07 15