Executive Creative Director with over two decades of experience shaping award-winning work across Romania and the wider Central & Eastern Europe region. Known for elevating creative standards, mentoring emerging talent, and contributing to the international advertising community as a juror, lecturer, and thought leader.
A seasoned evaluator of ideas with deep expertise in integrated creative ecosystems, cultural insights, brand storytelling and craft. Frequently invited to serve on juries and to contribute to the evolution of both creative work and creative leadership.