Discipline: Advertising

Hogeschool Utrecht

The HU University of Applied Sciences Utrecht is an ambitious university in dynamic surroundings. Its provides education and conduct research that is in high demand in the labour market and are inextricably tied to the Utrecht region. The link between education, research, and the professional world enhances its regional impact. HU University of Applied Sciences Utrecht (HU) is one of the largest further education colleges in the Netherlands and is funded by the state. It has over 38,000 students with more than one hundred different nationalities. And yet, our students still experience our educational environment as small-scale and personal. This is thanks to the numerous locations where the courses are housed according to discipline and the high quality of our teaching staff, who place great emphasis on personal supervision.

Luc Van Dijk-Wijmenga

Luc van Dijk-Wijmenga (1989) is the owner of AeronAdvies, which is independent marketing consultancy agency. AeronAdvies excels when it comes to online marketing, innovation and social impact. Luc loves to work in an inspiring environment while working independently at the same time. He learns quickly and is being a valued member of any team. His specialties are: social media marketing, marketing communication and public relations. Luc holds a master degree in Communication Sciences (MSc), with a focus on effects of user generated content on brand-value. Besides working for AeronAdvies, Luc teaches marketing courses at HU University of Applied Sciences Utrecht and Windesheim University of applied sciences. Luc also coordinates an international graduation course with students and supervisors around the world and is involved in several Erasmus projects. 

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Technological University Dublin

Both the Masters in Advertising and the Postgraduate Diploma in Advertising and Digital Communications programmes are part of the School of Marketing, Technological University Dublin. The mission of the School of Marketing centres on teaching and learning, research, industry partnership and community contribution. The School seeks to

  • Be at the leading edge of marketing education in Ireland at both undergraduate and postgraduate levels
  • Produce graduates who are ‘work ready and change ready’
  • Contribute to the community through creating outstanding corporate leaders
  • Have a positioning as being ‘close to business and the business professions’, complementing the positioning of the Faculty of Business
  • Have excellence and innovation in learning, teaching and research
  • Have a global orientation in terms of staff and student profile and mobility

Throughout both programmes relevant for membership a diverse range of teaching and learning strategies are employed. This generally includes lectures, guest lectures, case study, presentations, debate, discussion and self-directed learning in addition to group directed learning. It is intended to provide the students with a stimulating learning environment conducive to the attainment of the learning outcomes of the programmes.

Rosie Hand

16/05/2013 EDUCATION. Rosie Hand. Programme Co-ordinator, Postgraduate in Advertising, DIT . My Education week. Photo: Clodagh Kilcoyne

Rosie Hand is the Head of Advertising and Communications in the School of Marketing and Entrepreneurship at TU Dublin and  leads the strategic and operational management of all advertising and creative commercial communications programmes at undergraduate, postgraduate and executive levels.
She has a deep commitment to both curriculum re- engineering and programme development and delivers a suite of new programmes in Creative Commercial Communications in partnership with industry body, IAPI.  These programmes are cornerstones of both the School of Marketing and Entrepreneurship and the total Faculty of Business offering and are a catalyst for research activity within the University.
Central to Rosie’s skillset is the management of key stakeholder relationships which bridge the academy and the business community, including IAPI (Institute of Advertising Practitioners in Ireland), AAI (Association of Advertisers in Ireland), Marketing Institute, and ASAI (Advertising Standards Authority for Ireland. She has built an extensive network in the marketing, advertising and communications industries and is the TU Dublin representative in Edcom (European Institute for Commercial Communications Education).

 

 

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Pantheon University

Considered as France’s first law University, Paris 2 Panthéon-Assas University is dedicated to upholding the tradition from which it arose, preserving, yet ever-striving to raise its level of excellence in the following disciplines: Private Law and Criminal Science, Public Law, Political Science, Roman Law, History of Law, Economics, Management, Information and Communication Sciences.

Historically rich, Paris 2 Panthéon-Assas University is heir of the former Faculté de Droit et de Sciences Economiques de Paris, once comprising the Sorbonne and located in the heart of the Latin Quarter since the 13th century.

The University headquarters are situated in Paris’ 5th district. The programs are organized with apprenticeship. Students study courses on Thursday and Friday at the university and they work in communication agencies or firms during the first half of the week.

Virginie Pez

Virginie Pez holds a PhD from the University of Paris-Dauphine (2010). After a professional experience in a consulting firm, she joined the University Panthéon-Assas as Associate Professor in 2013, as well as later, the Ecole Polytechnique in 2018. Her research focuses on consumer behavior and customer experience, particularly in relation to digital, new technologies and data. She is the author of several academic and professional publications in these areas.

 

 

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