Discipline: Advertising

Breda University of Applied Sciences

Breda University of Applied Sciences is a medium-sized higher education institute. About 7,000 Dutch and international students from some 80 countries are studying at BUas. BUas stands for knowledge development, research and (full-time and executive) bachelor’s and master’s programmes at professional (‘hbo’) and academic (‘wo’) level in the domains of Built Environment, Data Science & AI, Facility, Games, Hotel, Leisure & Events, Logistics, Media, and Tourism. We are an internationally renowned institute that strives for top academic quality. Together with our students and experts, we seek out cooperation with frontrunners in the field, with whom we work on innovation and research and arrive at new ideas. We empower young professionals on their journey to shape a better world.

Arnoud Versluis

Arnoud’s career covers more than 20 years all parts of the marketing & media world having worked in the tourism industry, within advertising agencies, financial companies and consultancy as well. He describes himself as a marketing generalist, comfortable in discussing any part of this fascinating industry. Arnoud is driven by the challenge and desire to grow and improve business. Besides his work as Education manager and lecturer Marketing at Breda University of Applied Sciences, Arnoud held several industry positions like jury member of the SAN (Stichting Adverteerder jury Netherlands), chair of the Foundation board Omroep Brabant (a regional TV, internet and radio company) and Edcom board and research committee member (part of EACA).

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Hogeschool Utrecht

The HU University of Applied Sciences Utrecht is an ambitious university in dynamic surroundings. Its provides education and conduct research that is in high demand in the labour market and are inextricably tied to the Utrecht region. The link between education, research, and the professional world enhances its regional impact. HU University of Applied Sciences Utrecht (HU) is one of the largest further education colleges in the Netherlands and is funded by the state. It has over 38,000 students with more than one hundred different nationalities. And yet, our students still experience our educational environment as small-scale and personal. This is thanks to the numerous locations where the courses are housed according to discipline and the high quality of our teaching staff, who place great emphasis on personal supervision.

Luc Van Dijk-Wijmenga

Luc van Dijk-Wijmenga (1989) is the owner of AeronAdvies, which is independent marketing consultancy agency. AeronAdvies excels when it comes to online marketing, innovation and social impact. Luc loves to work in an inspiring environment while working independently at the same time. He learns quickly and is being a valued member of any team. His specialties are: social media marketing, marketing communication and public relations. Luc holds a master degree in Communication Sciences (MSc), with a focus on effects of user generated content on brand-value. Besides working for AeronAdvies, Luc teaches marketing courses at HU University of Applied Sciences Utrecht and Windesheim University of applied sciences. Luc also coordinates an international graduation course with students and supervisors around the world and is involved in several Erasmus projects. 

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Technological University Dublin

Both the Masters in Advertising and the Postgraduate Diploma in Advertising and Digital Communications programmes are part of the School of Marketing, Technological University Dublin. The mission of the School of Marketing centres on teaching and learning, research, industry partnership and community contribution. The School seeks to

  • Be at the leading edge of marketing education in Ireland at both undergraduate and postgraduate levels
  • Produce graduates who are ‘work ready and change ready’
  • Contribute to the community through creating outstanding corporate leaders
  • Have a positioning as being ‘close to business and the business professions’, complementing the positioning of the Faculty of Business
  • Have excellence and innovation in learning, teaching and research
  • Have a global orientation in terms of staff and student profile and mobility

Throughout both programmes relevant for membership a diverse range of teaching and learning strategies are employed. This generally includes lectures, guest lectures, case study, presentations, debate, discussion and self-directed learning in addition to group directed learning. It is intended to provide the students with a stimulating learning environment conducive to the attainment of the learning outcomes of the programmes.

Rosie Hand

16/05/2013 EDUCATION. Rosie Hand. Programme Co-ordinator, Postgraduate in Advertising, DIT . My Education week. Photo: Clodagh Kilcoyne

Dr. Rosie Hand is the Head of Advertising and Communications in the School of Marketing and Entrepreneurship at TU Dublin and  leads the strategic and operational management of all advertising and creative commercial communications programmes at undergraduate, postgraduate and executive levels.

She has a deep commitment to both curriculum re- engineering and programme development and delivers a suite of new programmes in Creative Commercial Communications in partnership with industry body, IAPI.  These programmes are cornerstones of both the School of Marketing and Entrepreneurship and the total Faculty of Business offering and are a catalyst for research activity within the University.

Central to Rosie’s skillset is the management of key stakeholder relationships which bridge the academy and the business community, including IAPI (Institute of Advertising Practitioners in Ireland), AAI (Association of Advertisers in Ireland), Marketing Institute, and ASAI (Advertising Standards Authority for Ireland. She has built an extensive network in the marketing, advertising and communications industries and is the TU Dublin representative in Edcom (European Institute for Commercial Communications Education).

 

 

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