Discipline: Marketing

Aristotle University of Thessaloniki

The Aristotle University of Thessaloniki is the largest university in Greece. The main campus is located in the centre of the city of Thessaloniki, and covers an area of about 33.4 hectares. It comprises 10 faculties which consist of 40 schools and 1 single-School Faculty.

About 73.930 students study at the Aristotle University (65.026 in undergraduate programmes and 8.472 in postgraduate programmes, of which 3952 at Doctoral level). There are 2.024 faculty members. There are also 11 teaching assistants, 58 research fellows, 248 members of the Special Laboratory Teaching Personnel (S.L.T.P.), 69 of whom belong to category Ι and 179 to category ΙΙ, as well as 15 foreign language teachers and 4 foreign instructors. Faculty members are also assisted by 213 members of the Special Technical Laboratory Personnel (S.T.L.P.). The administration office consists of 400 permanent employees and 528 employees under a private law contract of indefinite duration. Moreover, 596 people employed by third parties provide services at the university.

 

Christina Boutsouki

Christina Boutsouki is a Professor of Marketing at the School of Economics, Department of Business Administration, Aristotle University of Thessaloniki. She is Director of Studies in the MSc in Logistics and Supply Chain Management and the MSc in Strategic Marketing.

She holds a BSc in Maths, an MSc in Operational Research, and a PhD in Marketing. Her research interests lie in the areas of Consumer Behaviour, Advertising, Neuromarketing and Social Media Marketing. Recent projects focus on the effectiveness of humorous advertising, the use and effectiveness of minimal advertising, consumer engagement in social media and the use of emotions in political communication. She has published her work in the International Journal of Advertising, Journal of Consumer Behavior, Journal of Promotion Management, Communication and Research Reports, Journal of Global Fashion Marketing, Food Research International, International Marketing Review, International Journal of Retail & Distribution Management, International Journal of Humor Research, Journal of Current Issues and Research in Advertising, Sustainability Journal and International Journal of Internet Marketing and Advertising among others.

 

University of Creative Communication (Vysoká škola kreativní komunikace)

The UCC offers three Bachelor graduate programs in Czech language: Literary Arts with two specialisations: Literary Arts and Copywriting, Visual Arts with specialisations: Photography and Audio-visual Arts, Animation and VFX, Graphic and Media Design, and Creative Marketing and Communication with specialisations: Digital Marketing, Management in Creative Industries and Creative Marketing. Students may take up two following master graduate programs in Czech language: Visual Arts and Creative Marketing and Communication.

Petr Majerik

Petr Majerik has been Guest Lecturer in Marketing and Advertising at UCC Prague over the past five years, with special emphasis on Media Market and Media Planning and Client Service. He is also involved in the areas of student exchange programs and business development of the UCC Prague. Petr spent 25 years in advertising in various positions. He has worked for some of the leading international ad agencies and media agencies, such as DDB, DMB&B, Carat and ZenithOptimedia, for clients like McDonalds, VW, Philips, P&G, Master Foods, Adidas and Michelin. He has published articles in marketing magazines and is actively involved with several industry bodies, like Jury of P.O.P. STAR, Czech Superbrands and others.

POLI.design S.c.r.l.

POLI.design operates in the field of design acting as an interface between universities, companies, and professional organizations, institutions and bodies. It develops training programmes for young graduates and professionals, as well as training programmes for companies that are closely focussed on innovation. It operates from the perspective of internationalisation, establishing partnerships of purpose with universities, schools, bodies, institutions, enterprises, and companies on a case by case basis. The cornerstone of POLI.design lies in the disciplines of design and of the related professions. This dimension of design is broader and more systematic than ever; it takes on strategic importance and contrasts not just with the product dimension, but also the dimension of communication, services, spaces, fashion, and events. POLI.design, founded by Politecnico di Milano, has access to the deep reservoir of multidisciplinary skills in the first and most important technical university in Italy. Together with the School of Design and the Department of Design, it forms the Politecnico di Milano Design System, which is a pool of resources, skills, facilities, and laboratories that is among the most important in the world.
Giulia Sormani
To be published soon