Jenna Greene is a senior effectiveness and marketing intelligence leader with a strong track record of championing evidence-based thinking, innovation and greater accountability across the advertising industry. As Effectiveness Director at Omnicom, she leads work focused on demonstrating the impact of media and identifying the factors that genuinely drive business results.
Within her role Jenna brings together data, insight and strategic thinking to solve complex client challenges and develop solutions that deliver meaningful, measurable impact. She is a passionate advocate for raising the bar on effectiveness and ensuring that rigorous thinking and evidence sit at the heart of decision making.