Miroslav Horsák is a Senior Media Planner at Initiative Slovakia with more than ten years in the media industry, seen from both sides of the screen. He began his career in commercial television before moving agency-side, where he now builds media strategies for international brands including Red Bull, Porsche and Bayer.
His work sits where a great idea meets the real world: turning briefs into campaigns, shaping pitch strategies, and finding unexpected partnerships, like a car-meets-film collaboration that toured the country. He’s especially curious about how younger audiences discover and connect with brands.
Sharing what he’s learned matters to him: he mentors junior colleagues and has given a guest lectures on marketing at the Academy of Performing Arts in Bratislava.