Patou Nuytemans is EACA’s Ambassador for Agency Value. She spent 30 years at Ogilvy across 35 markets and three continents — Belgium, Paris, New York, London, South Africa and Dubai — and left this summer as Chief Executive for Europe, the Middle East and Africa. She was EMEA Chief Digital Officer for 15 years, taking Ogilvy digital-first, led the acquisition of Social.Lab, ran Memac Ogilvy across the Middle East and North Africa, and served as Global Chief Growth Officer. Her clients included IBM, Microsoft, Unilever, Nestlé, Vodafone, British Airways, IKEA and Philips. She writes PatouPivots, on how
brands, agencies, creativity and leaders change. She spent three decades building and running the model she is now arguing has to change, which makes her an unusually direct guest on it. She is not defending the industry. She is diagnosing it.