Over 200 young professionals in the European advertising industry have completed the 2018 European Advertising Certificate exam with 97% achieving passes, continuing the success of previous years. This year also marks an exceptional high number of participants achieving passes with Distinction (14%), followed by passed with credit (39%) and passed (44%).
The European Advertising Certificate (IPA Foundation Certificate) offers a qualification in the core principles of the advertising industry to young agency employees with at least two years experience. Through engaging with the online learning programme, participants receive a comprehensive and up-to-date overview of the essentials of the advertising industry while perfecting their understanding of various brand communications processes. Learners can access the content through a brand new and interactive platform. Exceptionally this year, EACA has piloted the UK Foundation Certificate in association with the IPA.
Built to give an extensive overview of the advertising industry, the programme consists of 7 new key modules: The Power of Creativity; The Communications Landscape; The Client and Agency Roles; Theories, Tools and Techniques; The Comms Review; The Creative Development Process and Evaluating Effectiveness.
The feedback from the participants this year showed that the brand new platform with interactive videos, key readers, quizzes, forums, live webinars and an online tutor learners was well received. In addition, the examiner was very pleased to see a high number of exam answers showcasing creative or original thinking in combination with a critical examination of the issues relating to the question.
The next edition of the Certificate will be launched in January 2019. Please visit our website for more details.