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All nominees will be offered the unique opportunity to showcase their creativity in front of a prestigious jury composed of top corporate event professionals from all over the globe. Join Bea World Festival, where creativity meets business, from November 15 to 18 in Porto.
More than 250 young advertising industry professionals coming from 21 countries faced today D-Day to get the European Advertising Certificate (EAC). Industry professionals with less than three years of experience did this morning the offline exam to get the desired certificate. Only successful participants will be rewarded with it!
The EAC is an excellent opportunity for young professionals to improve their skill set and expand their knowledge of the commercial communications industry. Through engaging with the online learning programme, participants received a comprehensive and up-to-date overview of the essentials of the advertising industry while perfecting their understanding of various brand communications processes.
2017 edition participants finished today a process that comprises of 30 hours of online learning, culminating in a 3 hour offline exam where they had to answer 5 out of 10 questions in essay style in English. The programme consisted of 7 key modules: Advertising and Communication in Context; Understanding Clients’ Business; the Strategic Planner’s Toolkit; Client, Creative and Media Briefs; Understanding Media Channels / Media Planning; Creativity and Creative Development and Effectiveness.
Based on the proven IPA Foundation Certificate, the programme was specifically developed for a European audience with the aid of the European Commission’s Leonardo programme. In 2016, a total of 1000 young professionals from across Europe, the Middle East and Africa undertook the exam in with a pass rate of 95%.
“The European Advertising Certificate course helped me to go back to the basics and acquire a solid and wider knowledge of the procedures and stakeholders involved in the working processes of both clients and agencies”, explained Nagore Mieres, Insights Executive at IPG Mediabrands in Spain and participant of the 2016 EAC edition.
The participants will know the results of the exam by mid-July 2017. All participants will be rewarded with a digital EAC certificate, and in some countries, there will be a festive ceremony to celebrate their success. Good luck to everyone!
Please contact inspire@eaca.eu for more information about the 2018 edition
During the last 6 months, 60 student teams from all over Europe have submitted their advertising campaigns, aiming to be the winners of the tenth edition of this Pan-European competition. The die is cast!
The judging process, to decide which campaigns will advance to the second round of the Ad Venture Student Competition 2017 edition, organised by the European Association of Communications Agencies (EACA) and its European Institute for Commercial Communications Education (edcom), has started.
Students in the field
of commercial communications were challenged to create a communications campaign to raise awareness of the progress for women´s human rights. However, despite the advances made in recent decades, gender equality is still not a reality. In this context, EACA, edcom and this year´s client, the European Women’s Lobby, wanted to cooperate together by asking students to create a campaign that aims to make European population aware of women´s movement history – or more correctly, #HERstory.
The jury, consisting of around 20 academics, 20 agency professionals and 20 client representatives will announce the top 10 campaigns on 11 April 2017. The 10 successful campaigns will then be judged in the second round by a panel of 6 jurors -2 academics, 2 agency professionals and 2 client representatives-, who will announce the last three finalists on 29 April. At both stages of the competition, campaigns will be scored based on the following criteria: proposed strategy, key consumer insight and creativity.
The three most successful teams will have the opportunity to present their campaign during the edcom Member’s Meeting on 19 May 2017 in Lisbon, Portugal. In a 20 minutes exposition to a jury chair and the panel of 6 jurors, followed by 10 minutes of questions, teams will have to justify why they should be the winners of competition and be rewarded with the valuable experience of participating in the Cannes Lions International Festival of Creativity.