Ten student teams from across Europe have been selected to compete in the second round of the 10th annual Ad Venture Student Competition, organised by edcom (European Institute for Commercial Communications Education). The top ten finalists are from the UK (three teams), Belgium (three teams), France (two teams), Romania (one team) and Germany (one team).
This year’s edition, thanks to the collaboration of the European Women’s Lobby, invited participants to create an original and strong advertising campaign which represents the progress for women´s human rights over the last decades. Following the announcement, during the last months more than 60 teams worked hard to submit the most effective and creative campaign to impress a jury formed by experts from the advertising industry, client representative and edcom academics.
The ten finalists’ campaigns will now be examined by a new panel of six judges: two academics, two industry professionals and two client representatives. The jury will choose the top three finalists, who will present their work during the edcom Member’s Meeting on 19 May 2017 in Lisbon, Portugal. They will have to justify why they should be the winners of the valuable experience of participating in the Cannes Lions International Festival of Creativity 2017.
The Ad Venture Student Competition was launched in 2008 and has been an invaluable opportunity for young students in commercial communications to gain an understanding of what it is like to work in an agency and working for meaningful clients such as the European Commission, EDAA, ESA or the European Women’s Lobby. In this year´s edition, edcom wants to help to make the European population aware of women´s movement history and to participate in a debate that concerns the whole society.
of commercial communications were challenged to create a communications campaign to raise awareness of the progress for women´s human rights. However, despite the advances made in recent decades, gender equality is still not a reality. In this context, EACA, edcom and this year´s client, the European Women’s Lobby, wanted to cooperate together by asking students to create a campaign that aims to make European population aware of women´s movement history – or more correctly, #HERstory.