White Paper Release:
“The advertising industry: Should I stay or should I go?”
The edcom network and the European Association of Communications Agencies – EACA, with the support of the World Advertising Research Center (WARC), have released “The advertising industry: should I stay or should I go?” White Paper. The initiative is based on the results of the surveys with the same name, aimed at final-year marketing communications students and industry recruiters.
The Winners of the edcom Graduation Competition 22/23
We are glad to present this year’s winners of the edcom Graduation Competition, Jessie and Rebecca, that with their outstanding thesis were awarded first place, respectively in the Bachelor and Master category. Thanks to their effort, both will receive a cash prize of 400 euros.
Challenge. Collect. Collaborate. Connect. A new programme & vision!
The past October members’ meeting saw the election of our new edcom President, Gilles Nakhle. Professor and International Academic Projects Manager at Sup de Pub, Paris, Gilles has developed an exciting programme for his 2-year tenure.
TESTING PARALLAX EFFECT
Adobe x Ad Venture: The Brief is Ready
This year’s Ad Venture Competition is taking shape, and the wait is over. With Adobe confirmed as this year’s client, the official competition brief is now ready to be discovered by students and academics across the Edcom network.
edcom at the EMOK conference in Hungary
edcom is on a continuous mission to spread its value across Europe – connecting universities, educators, and industry professionals to shape the future of commercial communications education.
Ines Muthenthaler, FH Wiener Neustadt
“Exploring the credibility of green brands’ purpose in sustainability communication has been an immensely enriching journey, shaping not only my academic pursuits but also deepening my understanding of the interaction between marketing and sustainability. Having my work selected for submission to Edcom came as both a delightful surprise and a tremendous honor, and I am profoundly grateful for the guidance and support of my supervisor throughout this process. Congratulations to all fellow winners, and heartfelt thanks to the Edcom Graduation Competition team for this prestigious recognition. Receiving acknowledgment for the efforts of the past months in this manner is incredibly gratifying and serves as a powerful motivation to continually push personal boundaries. Thank you so much!”