The Winners of the edcom Graduation Competition 22/23

Rebecca Daul and Jessie van Balkom, winners of the edcom Graduation Competition 2023

We are glad to present this year’s winners of the edcom Graduation Competition, Jessie and Rebecca, that with their outstanding thesis were awarded first place, respectively in the Bachelor and Master category. Thanks to their effort, both will receive a cash prize of 400 euros.

With the aim of promoting excellence in education in commercial communication and research, the edcom Graduation competition rewards the best graduation works in advertising and commercial communication among students from the edcom member schools. The competition is open to both Bachelor and Master students, providing a great opportunity to stand out and receive a cash prize. 

Do you want to know more about the competition, the entry requirements, and the Judging Criteria? Take a look at the ‘edcom Graduation competition’ page.  

The 2023 Winners 

Following 2 rounds of rigorous judging, Jessie van Balkom, from the Breda University of Applied Science, was awarded the first prize in the Bachelor category. Her outstanding work ‘The influence of style and motivation on the consumption of videos on the intranet of Stedin’ was recognized as the best bachelor thesis of the competition. Following the great achievement, Jessie told us ‘When I wrote my bachelor’s I never thought about using it for a competition.[] But to have my work recognized and appreciated on an international level in the edcom Graduation Competition is truly amazing.’ 

In the Master Category, Rebecca Daul, from the FH Wien, won the first prize with her exceptional thesis ‘The Influence of Digital Storytelling on the Customer Journey for Vacation Trips of the Austrian Generation Y.’ We are proud to share a few words from her ‘I look back at the time of writing my master thesis as a challenging but rewarding time. It was oddly satisfying to watch the raw pieces of information I gathered and the research I conducted fit together into one paper.[] being first rewarded by my university by nominating me and also on a European level by edcom Graduation Competition is a great honor and proves me that hard work always pays off.’ 

Their works are available on the edcom website, where you can access the papers’ summaries and posters.

For further information on the Graduation Competition and/or the edcom institute, please contact Kasia Gluszak, Project Manager at 

About edcom 

edcom (The European Institute for Commercial Communications Education) strives to promote excellence in commercial communications education and research. Its aim is to establish cooperation between academia and industry professionals, as well as facilitate cross-border education and exchange of students. edcom is comprised of 43 university members across 14 countries, that meet bi-annually to share the best practices during members’ meetings and networking dinners. edcom also organizes competitions for students, such as Ad Venture and Graduation Competition. Find us on TwitterFacebook, and LinkedIn