Amber Schepers, Graduation Competition

By Anna Fanchini | August 31, 2026

Becoming second in the EdCom Graduation Competition means a lot to me. Competing at a European level and receiving this recognition feels incredibly meaningful. It feels like recognition not only of my research, but also of the passion and dedication I put into this topic. Employee engagement and internal communication are subjects I truly believe in, especially within complex healthcare collaborations.

This result confirms for me that communication can make a real difference in organizations and in the experiences of employees. It motivates me to continue developing myself within the field of strategic communication and to keep working on themes such as connection, identity and engagement.

Most of all, this achievement makes me proud and grateful,
for the opportunity to share my research, for the valuable feedback I received, and for everyone who supported me along the way.

Monika Nikolova, Senior Brand Manager, Heinz

By Anna Fanchini | August 28, 2026

“The most rewarding part was all the interaction we had with the students – it was incredible to see how excited, involved and curious they were. It was lovely getting all the questions from the teams as it truly showed how invested they are in the process, how well thought through their approach is and how much effort they were putting into the work.”

 Julie Veryser, Senior Brand Director, Heinz

By Anna Fanchini | August 28, 2026

” The most rewarding part of being an Ad Venture juror was seeing the students present and bring the ideas to life! The passion and dedication they’ve put into the work and into our brand was incredible.

I really appreciated that several teams went above and beyond in terms of collecting data through qualitative interviews à to then build powerful actionable human insights. This is something that many of our external partners won’t always do! They were then able to tie this into a powerful campaign platform, through a very strong story.”

– Julie Veryser, Senior Brand Director, Heinz

TESTING PARALLAX EFFECT

Adobe x Ad Venture: The Brief is Ready

By Anna Fanchini | September 17, 2026

This year’s Ad Venture Competition is taking shape, and the wait is over. With Adobe confirmed as this year’s client, the official competition brief is now ready to be discovered by students and academics across the Edcom network.

edcom at the EMOK conference in Hungary

By Anna Fanchini | September 9, 2026

edcom is on a continuous mission to spread its value across Europe – connecting universities, educators, and industry professionals to shape the future of commercial communications education.

Ines Muthenthaler, FH Wiener Neustadt

By Anna Fanchini | September 1, 2026

“Exploring the credibility of green brands’ purpose in sustainability communication has been an immensely enriching journey, shaping not only my academic pursuits but also deepening my understanding of the interaction between marketing and sustainability. Having my work selected for submission to Edcom came as both a delightful surprise and a tremendous honor, and I am profoundly grateful for the guidance and support of my supervisor throughout this process. Congratulations to all fellow winners, and heartfelt thanks to the Edcom Graduation Competition team for this prestigious recognition. Receiving acknowledgment for the efforts of the past months in this manner is incredibly gratifying and serves as a powerful motivation to continually push personal boundaries. Thank you so much!”