Adobe x Ad Venture: The Brief is Ready

By Anna Fanchini | September 17, 2026

This year’s Ad Venture Competition is taking shape, and the wait is over. With Adobe confirmed as this year’s client, the official competition brief is now ready to be discovered by students and academics across the Edcom network.

edcom at the EMOK conference in Hungary

By Anna Fanchini | September 9, 2026

edcom is on a continuous mission to spread its value across Europe – connecting universities, educators, and industry professionals to shape the future of commercial communications education.

Ines Muthenthaler, FH Wiener Neustadt

By Anna Fanchini | September 1, 2026

“Exploring the credibility of green brands’ purpose in sustainability communication has been an immensely enriching journey, shaping not only my academic pursuits but also deepening my understanding of the interaction between marketing and sustainability. Having my work selected for submission to Edcom came as both a delightful surprise and a tremendous honor, and I am profoundly grateful for the guidance and support of my supervisor throughout this process. Congratulations to all fellow winners, and heartfelt thanks to the Edcom Graduation Competition team for this prestigious recognition. Receiving acknowledgment for the efforts of the past months in this manner is incredibly gratifying and serves as a powerful motivation to continually push personal boundaries. Thank you so much!”

TESTING PARALLAX EFFECT

Tommaso Mangiarotti, Ad Venture Juror 2025

By Anna Fanchini | August 28, 2026

“I think the Ad Venture Competition is a great way to test theoretical knowledge in advertising by working with a real brand and tackling a real challenge.”

Jo Booth, Ad Venture Juror 2025

By Anna Fanchini | August 28, 2026

“The competition is a fantastic opportunity to work on a live client brief. It’s a pivotal journey into the day-to-day challenges faced by marketing teams looking after some of the World’s most iconic brands; their responses make an impact in the real World.”

Jordan McDowell, Ad Venture Juror 2025

By Anna Fanchini | August 28, 2026

“Having served on the Jury for the last three years, I’ve seen firsthand how this competition offers a genuine bridge into the world of advertising. With the edcom Ad Venture competition, students get to respond to a real client brief, collaborate across disciplines and borders, and bring an idea to life in a way that mirrors professional practice. For emerging talent this is a rare chance to test creativity, stretch strategic thinking and showcase work on a European stage. In short: join if you want to push yourself, learn fast, and stand out.”