Adobe x Ad Venture: The Brief is Ready

By Anna Fanchini | September 17, 2026

This year’s Ad Venture Competition is taking shape, and the wait is over. With Adobe confirmed as this year’s client, the official competition brief is now ready to be discovered by students and academics across the Edcom network.

edcom at the EMOK conference in Hungary

By Anna Fanchini | September 9, 2026

edcom is on a continuous mission to spread its value across Europe – connecting universities, educators, and industry professionals to shape the future of commercial communications education.

Ines Muthenthaler, FH Wiener Neustadt

By Anna Fanchini | September 1, 2026

“Exploring the credibility of green brands’ purpose in sustainability communication has been an immensely enriching journey, shaping not only my academic pursuits but also deepening my understanding of the interaction between marketing and sustainability. Having my work selected for submission to Edcom came as both a delightful surprise and a tremendous honor, and I am profoundly grateful for the guidance and support of my supervisor throughout this process. Congratulations to all fellow winners, and heartfelt thanks to the Edcom Graduation Competition team for this prestigious recognition. Receiving acknowledgment for the efforts of the past months in this manner is incredibly gratifying and serves as a powerful motivation to continually push personal boundaries. Thank you so much!”

TESTING PARALLAX EFFECT

Zozeta Miliopoulou, Ad Venture Juror 2026

By Anna Fanchini | August 28, 2026

” The most rewarding part of being an Ad Venture juror wasseeing young people working as a team and getting in the shoes of professionals with great excitement and with a very good understanding of what it takes to create a great campaign.”

Svitlana Stepanenko, Ad Venture Juror 2026

By Anna Fanchini | August 28, 2026

“For me, Ad Venture is much more than a student competition. It is a bridge between education and the communications industry, where students work on real business challenges while industry professionals gain valuable insights into how the next generation thinks, creates, and solves problems.”

Inge Barkmeijer, Ad Venture Juror 2026

By Anna Fanchini | August 28, 2026

“The most rewarding part was seeing how differently each team approached the same challenge, and how different the advice was. All students start with the same brief; the outcome is diverse and interesting.  It was inspiring to see students combine strategic thinking with bold creativity, often bringing fresh perspectives that challenged conventional ways of looking at a brief. What stood out most was the energy, curiosity, and confidence they brought to their ideas. Being part of the jury was a great reminder that innovation often comes from people who aren’t afraid to question the obvious.”