TESTING PARALLAX EFFECT

“The Ad Venture Competition is more than a student contest, it’s a real-life learning journey. It gives students the chance to experience the full process of strategic communication: from understanding a client brief and researching consumer insights to developing creative ideas and presenting them professionally. It’s an extraordinary opportunity to apply classroom knowledge in an international, competitive, and highly inspiring environment.
For supervisors, it’s equally rewarding because they can watch their students grow in confidence, teamwork, and professionalism. The competition connects academia with industry in a very tangible way and prepares young talents for the realities of agency work. It’s a perfect bridge between theory and practice, learning and doing.”

“This week changed the way I see creativity in real life. At Cannes Lions, ideas were not just presented on stage, they were everywhere, in conversations, people, and unexpected moments. Being surrounded by such inspiring energy made me realize how powerful this industry is when passion and purpose come together. I leave feeling inspired, grateful, and ready to think bigger about my own future in marketing and communication.”

“It’s fun working for a big company. Even though there are some things you can’t change (like the logo and brand colors), you can still be creative within those limits. It’s great for your CV – definitely a boost for us.

As students, working with Heinz was a huge hype, and it really helped us realize that this is the career path we want to pursue.”