Ad Venture x LEGO Student Competition – The Finalists of the 2022–2023 Edition have been announced!

The European Institute for Commercial Communications Education (edcom) and the European Association of Communications Agencies (EACA) are excited to announce the finalists of the 15th annual advertising student competition, Ad Venture, in collaboration with LEGO.

Ad Venture is the first Pan-European competition that offers the opportunity to more than 300 comms students from all over Europe, and beyond, to work on real-life cases provided by real clients. To make it even more interesting, the winning team is awarded tickets for the Cannes Lions Festival.

The LEGO Group is a Danish toy company that has been creating and manufacturing LEGO construction toys since 1932. Their iconic plastic bricks have become a household name and a staple of childhood playtime around the world. The company’s mission is to inspire and develop the builders of tomorrow through creative play and learning.

In a digital society, where paper is outdated and (almost) all pieces of information pass through a screen, LEGO challenged the students to revive their renowned catalogue and unleash its creative power. How the catalogue can be redesigned? What can make it appealing again to kids?

The finalists of the 2022-2023 edition

Our expert jury of academics and industry representatives has spoken. Out of 80 teams that entered the competition, only 11 made it to the final stage of the competition. Here is the full list of finalists in alphabetical order:

AdHeros, University of Bucharest, Romania

First Glass On Me, University of Bucharest, Romania

Foil’, Ecole Supérieure de Publicité (Bordeaux), France

Highlight, Thomas More University of Applied Sciences, Belgium

JIGSAW Creative, Bournemouth University, The UK

LIONPULSE, Sup de Pub Paris, France

Mémaux, Université Paris-Panthéon-Assas, France

Palm Creative Agency, Université Paris-Panthéon Assas, France

The ATMS, University of the Arts London, The UK

The Foreseers, New Bulgarian University, Bulgaria

WinWin Agency, Ecole Supérieure de Publicité (Paris), France

What is happening next?
The 11 teams have time until 24 April to create a video to pitch their campaign and prepare to make their case before our jury during the online session happening on 16 May. The winners will be announced on 17 May.

Good luck to our finalists and may the best team win!


For more information, please contact Kasia Gluszak, Project Manager at

Notes to Editors

About Ad Venture Student Competition

Organised by the European Institute for Commercial Communications Education (edcom) and the European Association of Communications Agencies (EACA), Ad Venture is the first Pan-European competition that gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.

About edcom

edcom is the European Institute for Commercial Communications Education. It strives to promote excellence in commercial communications education and research and to further exchanges between the European commercial communications sector and academic partners. Edcom was founded by EACA together with the founding academic partners in 2007. Find us on Twitter, Facebook and LinkedIn.

About EACA

The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. For more information, visit Connect with us on Twitter, Facebook & LinkedIn.