Ad Venture x LIPTON Student Competition – The Top 10 Shortlisted Campaigns of the 23/24 Edition have been announced!

The European Institute for Commercial Communications Education (edcom) and the European Association of Communications Agencies (EACA) are excited to announce the finalists of the 16th annual advertising student competition, Ad Venture, in collaboration with Lipton.

Ad Venture is the first Pan-European competition that offers the opportunity to more than 300 comms students from all over Europe, and beyond, to work on real-life cases provided by real clients. To make it even more interesting, the winning team is awarded tickets for the Cannes Lions Festival.

Lipton® ICE TEA has been Rooted in Sir Thomas Lipton’s vision for accessible, quality beverages since the late 19th century, Lipton® is infused with a commitment to sustainability and community, standing for innovation, excellence, and a dedication to delivering delicious, natural refreshment in every sip!

In a digital society where the new generation is spending increased time engaging on social media platforms, Lipton® ICED TEA has challenged the students to use their insights and creativity to appeal to Gen-Z by creating a standout, trendy, relevant brand image through a fashionable Swag programme.

The finalists of the 2023-2024 edition

Our expert jury of academics and industry representatives has spoken. Out of 85 teams that entered the competition, only 10 made it to the final stage of the competition. Here is the full list of finalists in alphabetical order:

Ctrl+t, Thomas More University of Applied Sciences, Belgium


Dot, Hogeschool PXL, Belgium


High Five, ESP Paris, France


ParaADice, University of Bucharest, Romania


Team ICY, New Bulgarian University, Bulgaria


Team Moonrisers, New Bulgarian University, Bulgaria


Team Sunrays, New Bulgarian University, Bulgaria


Team Sunrisers, Hogeschool Utrecht, The Netherlands


The 04, SupdePub Paris, France


The Middle Kiddos, LCC- University of the Arts London, UK


What is happening next?

10 jurors will be invited to an online session on the 14th March moderated by our Jury Chair Jo Booth. The jurors will have had time to review the 10 campaigns in advance and they will be asked to collectively select the top 3 teams to go ahead to the final taking place in London.

-ends-

For more information, please contact Francesco, Project Officer at Francesco.bottegal@eaca.eu

Notes to Editors

About Ad Venture Student Competition

Organised by the European Institute for Commercial Communications Education (edcom) and the European Association of Communications Agencies (EACA), Ad Venture is the first Pan-European competition that gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.

About edcom

edcom is the European Institute for Commercial Communications Education. It strives to promote excellence in commercial communications education and research and to further exchanges between the European commercial communications sector and academic partners. Edcom was founded by EACA together with the founding academic partners in 2007. Find us on Twitter, Facebook and LinkedIn.

About EACA

The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. For more information, visit www.eaca.eu. Connect with us on Twitter, Facebook & LinkedIn.