Category: News

edcom releases its Talent Roundtable White Paper

Posted on by edcom Team

The edcom Talent Roundtable, in partnership with Kantar, brought together professionals with different backgrounds from across Europe to discuss what skills and qualities are required from the next generation of talent and what the challenges in recruiting talented young people are. Today, edcom published the results of this discussion.

Brussels, 27. June 2019 – Despite offering exciting, interesting and rewarding career opportunities, the advertising industry is struggling to attract the depth and diversity of talent it needs to thrive. Changing priorities of Generation Y and Z, the need for greater diversity and inclusion as well as the competition of the media giants are the main challenges the industry is facing. While ad agencies are taking steps to address these challenges, universities that teach commercial communications are also striving to adapt their curricula to the changing needs of the industry to better prepare students for a job in an agency.

The White Paper distils the discussion and the outcomes of the Roundtable providing insights for both universities teaching commercial communications as well as for advertising agencies.

Dan White, Head of Expertise at Kantar stated: ‘This whole project has been fascinating from start to finish!  It is clear that people entering the workforce today have very different priorities and expectations from previous generations and that the communications industry needs to adapt quickly if it wants to continue attracting the brightest and the best. Our roundtable provided clear direction on how universities and employers can work together to attract and develop future talent that will re-energize the industry’.

edcom would like to thank all the contributors and Kantar for the partnership. For more information please contact Sibylle Stanciu at Sibylle.stanciu@eaca.eu

Access the paper here.

About edcom

edcom was created by the European Association of Communications Agencies (EACA) and its academic partners to promote excellence in commercial communications education and research and to further exchanges between the commercial communications sector and academic partners. The institute now gathers 53 members from 19 countries. You can find out more about edcom’s initiatives on the Inspire! by EACA website.

Launch Thesis Competition 2019-2020

Posted on by edcom Team

edcom launches the 7th edition of the Thesis Competition, which rewards the best Bachelor and Master theses on Advertising or Commercial Communications among edcom member schools. Each member can nominate one student in each category (Bachelor and Master) to send in their abstract. Since its launch in 2013, the competition has seen over 100 entries from 15 countries across Europe, having rewarded 12 students for their research and academic excellence.

The academic works will be assessed by the edcom Research Committee in three judging rounds based on their research, relevance, novelty and scale. In February 2020 the winners will be announced, each receiving a €400 cash prize and the participating school a €400 EACA voucher, which can be spent on the edcom and EACA initiatives.

Interested students should contact their edcom coordinator and send their abstract by 21 October 2019 to inspire@eaca.eu. You can find more details about the competition and requirements here.

Join our team! Call for applications: Project Assistant

Posted on by edcom Team

 

Are you passionate about advertising and communication?

Are you a talented, creative individual and a digital native?

Do you like working on challenging pan-European projects?

 

Then working at the European Association of Communications Agencies (EACA) might be something for you. EACA is a Brussels-based European network which represents full-service advertising, media agencies and agency associations in Europe. We are looking for a Project Assistant working in the field of education and training for a period of 6 months, starting on 8 July 2019.

In this role, you will support the Senior Programme Manager in running several projects offered within the “Inspire! by EACA” brand.

Your main responsibilities will be:

  • Providing event and project management support with the organisation of student competitions (Ad Venture Student Competition and edcom Thesis Competition), meetings (Member and Board meetings), and industry training (EACA Academy and Summer school);
  • Communicating to members and key stakeholders by email and newsletter, through social media and on our website in a responsible and creative way;
  • Actively contributing to the development of the “Inspire! by EACA” brand.

You are our ideal candidate if:

  • You are a pro-active, positive-minded and enthusiastic person with a ‘not afraid to fail’ attitude who likes to share ideas and think out loud;
  • You are interested in the advertising and communications industry and how it engages with education, training and talent;
  • You enjoy working independently on a range of projects as much as you enjoy working in a team;
  • You are detail-oriented and have excellent organisational, project management and English writing skills;
  • You are eager to learn and gain new experiences;
  • You are a citizen of a European Economic Area Member State.

What we offer you:

  • An amazing opportunity to gain relevant work experience in a fast developing and highly topical industry;
  • The chance to apply your knowledge, share ideas, make an impact and learn new skills based on your competencies and interests;
  • A warm and welcoming team of young professionals from across Europe;
  • A monthly salary of €800/month.

Please note that if you’re a student based in Belgium, you’ll need to be able to provide a student employment contract between your university/school, yourself and EACA that allows you to work at our organisation in return for work experience, credits or ECTS.

How can you apply?

We would love to hear what makes you stand out. Please send a cover letter, mentioning what motivates you to work at EACA and how you can make an impact on the “Inspire by EACA” brand, together with your CV to inspire@eaca.eu by 20 May 2019. Successful candidates will be invited for an interview.

For more information on the projects and activities, please visit https://www.edcom.eu/

For more questions about the application process or the position, please don’t hesitate to contact Elka or Sibylle at inspire@eaca.eu.