Category: News

The winning team of the Ad Venture Student Competition was rewarded with a trip and tickets to Cannes Lions International Festival of Creativity. After this experience, the amazing team composed by Sabrina Neveu, Fanny Marello, Ksenia Skorik and Raphaël Mochi, was kind to share few words and impressions with us. Please find below their testimonial:

“This year we’ve been lucky enough to represent our school ESP in major european competition Ad Venture by EACA inspire! We have received a brief issued by Amnesty International. The challenge was to inspire people around the world and to urge governments to take their fair share of responsibility in the refugee crisis by making it a relevant issue in day-to-day life. We felt a need to make a statement, because of a current situation in Europe and US. It is a complex political subject that pushed us to reflect on it rationally but we tried our best to do it with an open heart, dignity and respect.

Participating in the Ad Venture allowed us to compete with almost 100 teams from the best european advertising schools all around the world. This opportunity gave us a chance to improve our skills and to prove ourselves that we were capable to make a difference.

Thanks to our win, we attended Cannes Lions, International Festival of Creativity, and met professionals from different countries and even continents. We participated in varied talks and workshops conducted by the world famous brands. Through this experience we developed our vision of challenges these brands confront everyday. One of the most discussed subject was AI and its constant influence on the consumer’s behavior.

After this beautiful experience, some of the members of our team have seen a possibility to continue to work in this field. The main idea is still to create a content, not only to sell the product, but to speak up about important social issues and to share sincere emotions and empathy.

The Ad Venture is all about meeting people: students, refugees, professionals. This competition allowed us to build connections and open ourselves to the world.
It was an amazing opportunity that helped us to develop not only our professional skills, but to have some personal enlightenments during the whole process.”

Team LINK

During the week of 2nd July 2018,  over 50 advertising and commercial communications students and young professionals from 17 countries took part in the 9th edition of the EACA International Advertising Summer School at the University of FH Wien, in Vienna, Austria.

The attendees represented a mix of students in the field of commercial communications and young professionals working in media, creative and digital agencies. They were challenged to create a campaign in international, multidisciplinary teams for this year’s client Alfa Romeo, the Italian car manufacturer. During the week, they also received workshops from leading advertising practitioners in mixed groups to gain an understanding of the advertising industry.

The client was looking for a campaign aiming to conquer a new market segment, 25-30 year old adults. Keeping in mind that, “Alfa Romeo is never just a machine. It is an extension of your soul”, the company wishes to have a new and fresh communication strategy to address a younger audience.

This year, the participants were divided into a Foundation and an Advanced group. The Foundation group was composed by 4 teams of students, whereas the Advanced group included 6 teams of 6 young professionals each.

The groups worked on their pitches during the whole week, whilst attending workshops from industry experts.  At the end of the week, the 10 teams presented their ideas and campaigns to their peers and the jury, which consisted of Micky Denehy (EACA), Louisa Böhringer (Österreichischer Werberat), Istvan Simon (Mama said no), Rössler Elisabeth (Alfa Romeo).

The winning Foundation team ‘Alfa 4’ convinced the jury with their campaign #getthevrrroom. The team decided to build their campaign around the fact that the Alfa Romeo brand gives customers the feeling of driving a sports car. With the hashtag #getthevrrroom, the campaign encouraged customers to hurry up and buy their own Alfa Romeo before they will have to face the silent future. When interviewed about their experience, the team commented that: “We feel very happy and we appreciate this week and the opportunity to work together. Also, we are delighted to have won our first trophy!”

The winning Advanced team ‘FHORCE’ had an impressive campaign called “Conquer the next generation of Alfisti”. With their main message “Never to young to..!” and their ingenious idea of giving people the option to “date their cars” on Tinder. The winning team commented: “It feels great to win! We worked very hard for it and we succeeded to impress the jury.”

All teams overwhelmed the judging panel with their creative ideas, their vitality when delivering the pitches and their passion for the advertising industry in general.

The next EACA International Summer School will take place at the beginning of July 2019.

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For further information, please contact:

Pauline De Pelsmacker
Education and Training Manager
EACA
+32 2 740 07 18
pauline.depelsmacker@eaca.eu

European Association of Communications Agencies (EACA), brings together the advertising, media and sales promotions agencies across Europe, enabling international experience and issues to be shared and dealt with on a pan-European basis. It provides an important link between agencies, advertisers and the advertising media in Europe and around the world and participates closely in the setting of standards in many aspects of the business across Europe.

Over 200 young professionals in the European advertising industry have completed the 2018 European Advertising Certificate exam with 97% achieving passes, continuing the success of previous years. This year also marks an exceptional high number of participants achieving passes with Distinction (14%), followed by passed with credit (39%) and passed (44%).

The European Advertising Certificate (IPA Foundation Certificate) offers a qualification in the core principles of the advertising industry to young agency employees with at least two years experience. Through engaging with the online learning programme, participants receive a comprehensive and up-to-date overview of the essentials of the advertising industry while perfecting their understanding of various brand communications processes. Learners can access the content through a brand new and interactive platform. Exceptionally this year, EACA has piloted the UK Foundation Certificate in association with the IPA.

Built to give an extensive overview of the advertising industry, the programme consists of 7 new key modules: The Power of Creativity; The Communications Landscape; The Client and Agency Roles; Theories, Tools and Techniques; The Comms Review; The Creative Development Process and Evaluating Effectiveness.

The feedback from the participants this year showed that the brand new platform with interactive videos, key readers, quizzes, forums, live webinars and an online tutor learners was well received. In addition, the examiner was very pleased to see a high number of exam answers showcasing creative or original thinking in combination with a critical examination of the issues relating to the question.

The next edition of the Certificate will be launched in January 2019. Please visit our website for more details.