Category: News

Results announced of European Advertising Certificate (IPA Foundation Certificate)

Posted on by edcom Team

Over 200 young professionals in the European advertising industry have completed the 2018 European Advertising Certificate exam with 97% achieving passes, continuing the success of previous years. This year also marks an exceptional high number of participants achieving passes with Distinction (14%), followed by passed with credit (39%) and passed (44%).

The European Advertising Certificate (IPA Foundation Certificate) offers a qualification in the core principles of the advertising industry to young agency employees with at least two years experience. Through engaging with the online learning programme, participants receive a comprehensive and up-to-date overview of the essentials of the advertising industry while perfecting their understanding of various brand communications processes. Learners can access the content through a brand new and interactive platform. Exceptionally this year, EACA has piloted the UK Foundation Certificate in association with the IPA.

Built to give an extensive overview of the advertising industry, the programme consists of 7 new key modules: The Power of Creativity; The Communications Landscape; The Client and Agency Roles; Theories, Tools and Techniques; The Comms Review; The Creative Development Process and Evaluating Effectiveness.

The feedback from the participants this year showed that the brand new platform with interactive videos, key readers, quizzes, forums, live webinars and an online tutor learners was well received. In addition, the examiner was very pleased to see a high number of exam answers showcasing creative or original thinking in combination with a critical examination of the issues relating to the question.

The next edition of the Certificate will be launched in January 2019. Please visit our website for more details.

Launch: edcom Thesis Competition 2018-2019

Posted on by edcom Team

edcom launches the sixth edition of the Thesis Competition, which rewards the best Bachelor and Master theses on Advertising or Commercial Communications among edcom member schools. Each member can nominate one student in each category (Bachelor and Master) to send in their abstract.

The edcom Research Committee will assess the works in three judging rounds and announce the winners on 12 February 2019. The winners will receive a €400 cash prize and the participating school a €400 EACA voucher, which can be spent on the edcom and EACA initiatives.

Interested students should contact their edcom coordinator and send their abstract by 24 October 2018 to inspire@eaca.eu. You can find more details about the competition and requirements here.

Ad Venture Student Competition Winner 2018

Posted on by edcom Team

Vienna, 18 May 2018: The Winner of the Ad Venture Student Competitions 2018 has been selected!

This year’s edition of the Ad Venture Student competition has come to an end an we are really happy to announce the winner: Team LINK from Ecole Supérieure de Publicité (France)! The team has convinced the third round jury with their campaign entitled “In the name of the refugees”.With this campaign, this team aims to give people the power to make a difference. They will be encouraging the target audience to give refugees their dignity back by helping the reclaim their names. All this combined with a great presentation, had the jury impressed.

The winning team, represented by Sabrina Neveu, Fanny Marello, Ksenia Skorik and Raphaël Mochi competed against 90 other teams from 13 countries answering a brief developed in collaboration with the client, Amnesty International, which campaigns for a world where human rights are enjoyed by all, using research and activism to shine a light on abuses.

The three finalists – Team Coquelicot (Pantheon University, France), Team LINK (Ecole Supérieure de Publicité,France) and Team The Oxymorons (Leeds Arts University, UK)– were selected during two initial judging rounds and were given the opportunity to present their campaign to the final jury and the edcom members during the edcom May meeting at the FH Wien University in Vienna, Austria.

The students from the winning team, were rewarded for their hard work with travel, accommodation and tickets to the prestigious Cannes Lions International Festival of Creativity which will take place in June 2018.

The final jury, chaired by Sandra Alvarez (Spark Foundry), is composed of Monique Gerritsen (EPHEC), Sieglinde Martin (FH Wien), Barry Ferguson (Carat UK), Istvan Simon (Mama said no) and client representatives Emily Nevins (Director of Campaigns) and Philip Doyle (Communications & Campaigns Director).

Registrations for the next Ad Venture Student Competition will open in autumn 2018.

Organised by European Institute for Commercial Communications Education (edcom) and The European Association of Communications Agencies (EACA), Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.

For further information, please contact inspire@eaca.eu or visit the webpage of the competition.