Category: News

Thesis Competition Second Round Finalists Announced

Posted on by edcom Team

Congratulations to all edcom Thesis Competition Bachelor and Master finalists who have advanced to the final round!

 

Candidates passing through to the third and final round, will have their thesis judged based on the following criteria:

  • novelty (does the thesis offer a new and original insight)
  • scale (what is the magnitude of the achievement).

Each paper will be judged on a scale from 1 point (if it is not novel or has not a degree of scale) to 10 points (if it is a new and original idea or has a large degree of scale).

The winners of the competition will be announced on 2 March 2018.

Both winners will be awarded with a cash prize of €400 and a €400 EACA voucher for the schools, to be used on edcom and EACA educational initiatives.

The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools. edcom member schools have been very active and engaged in selecting their best students and submitting their thesis abstracts. This year, edcom has received 21 entries from 10 countries across Europe.

Best of luck to all the finalists!

For more information about the competition and future editions please visit our webpage. Also, don’t hesitate to contact us at inspire@eaca.eu, in case you have any other questions.

A day with Hogeschool Utrecht in Brussels

Posted on by edcom Team

On 11 January 2018, we had the great pleasure to spend a day with the students and lecturers form Hogeschool Utrecht in Brussels!

The day started with a visit to the European Parliament where the students had the opportunity to meet Dutch MEP Esther de Lange. Ms. de Lange gave the students an overview of how the European Union works and discussed some of nowadays’ most boiling topics, such as the Brexit and the long lasting effects of the banking crisis in 2008. The students showed a great interest in the subject matter and posed intuitive and diverse questions, which didn’t go unnoticed by Ms. de Lange.

As the day went by, the group moved to Erasmushogeschool Brussel, one of edcom’s Belgian members who showed their support by hosting their Dutch colleagues. Here, the scenario changed as students took the main stage by delivering their presentations as a final assignment, observed by a panel of lecturers as jury.

We were pleased to notice that the main subject of their work was finding a creative approach to driving people to take action and play a role in the current refugee crisis, a the topic offered by our own Ad Venture Student Competition in cooperation with Amnesty International.

Teams Marhaban, The Perception, Jacasamako and Better Together presented different interpretations and responses to the brief. All four approaches had a different take on the matter, all of them very intriguing and innovative.

We were impressed by the students’ empathy with the issue identified by Amnesty International and we could see that they made a great effort to create excellent projects. As they were presenting their creative ideas, we were pleased to see how Ad Venture had motivated these students to deliver the best of themselves.

The students from Hogeschool Utrecht succeeded to touch the audience and to make us realise that when it comes to the refugee crisis, we could be the key to change.

The edcom team would like to thank Hogeschool Utrecht for their visit and wish you, and all the other Ad Venture teams, the best of luck in the competition!

 

Registrations open: 9th edition of the successful EACA International Advertising Summer School

Posted on by edcom Team

During the week of 2nd July 2017, EACA and edcom will welcome 70 advertising & commercial communications students and young professionals from across Europe to the EACA International Advertising Summer School in Vienna (Austria).

Participants will be following daily workshops by leading advertising professionals while working in international multidisciplinary teams. At the end of the week, they will present their campaigns to an external jury composed of client representatives and industry professionals.

New this year is a brand new programme with new topics, such as learning how to build the perfect Paid Social Media campaign (Dominika Dworak), discovering how to motivate yourself and be productive at work by mastering different brainstorming techniques and communications skills (Dalia Lourenço), and understanding different personality profiles to ensure a perfect cooperation and communications amongst different agency departments and clients (Elissa Telfer).

We will also be introducing a Specialisation Day: participants will be able to choose between two topics and follow an intensive and highly interactive workshop during one day with an expert in this area. A workshop on ‘Creative Storytelling’ will be given by San Francisco Miami Ad School lecturer John Delacruz, while the other workshop will be on ‘How to make content compelling for video in advertising’ by London based specialist Peter Rudge from Duckrabbit.

In addition to these new courses, participants will also be able to gain an understanding of client-agency relationships (Richard Robinson), discover the future of brands (Dietmar Dahmen), deliver the perfect pitch (Micky Denehy) and master their presentation skills (Siobhan Stanley).

Please visit our webpage to learn more about the programme, application and deadlines fees or contact us at inspire@eaca.eu for more information. Hope to see you in Vienna!