Category: News

edcom Industry Council meets in London

Posted on by edcom Team

On Monday 4 December 2017, the edcom Industry Council will meet for the first time in London to discuss the agenda for 2018. The edcom Industry Council was founded as part of edcom President Jan Binar’s strategy plan for 2017-2019, together with the edcom Secretariat. The main mission of the council is to help bridge the gap between academia and the industry in commercial communications. Its members are senior industry professionals from across Europe, representing agencies, national associations and academia and all have shown a vested interested in education and training in the advertising industry.

The cooperation will be focused on two central questions: what can academics do for the industry and what can the industry do for academics, and secondly, how can edcom implement these suggestions or ideas into its strategy.

In a previous online meeting, the council had earlier established that the advertising industry is struggling to promote itself to students and young graduates as an innovative, dynamic and exciting labour market as opposed to tech giant such as Google, Facebook or Apple. It will therefore look into concrete proposals to make the advertising industry more attractive as an employer, and by doing that, bring the industry closer to students and universities in the field of commercial communications.

An update of the outcome will be shared at the next ecdcom members’ meeting in February 2018.

For more information, please contact Pauline De Pelsmacker, EACA’s Education & Training Manager, at pauline.depelsmacker@eaca.eu .

 

Thesis Competition First Round Finalists

Posted on by edcom Team

Congratulations to all edcom Thesis Competition Bachelor and Master finalists who have advanced to the second round!

The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools. edcom member schools have been very active and engaged in selecting their best students and submitting their thesis abstracts. This year, edcom has received 21 entries from 10 countries across Europe.

Candidates passing on to the second round will have to submit a poster of their thesis by 10 January 2018. This poster will summarise their objectives, methodology and findings. In the second round, the abstract and the poster will be evaluated according to the following criteria:

  • Strong objectives (10%)
  • Clearly developed methodology (20%)
  • Results fitting to the proposed objectives (30%)
  • Conclusions based on the objectives and suggestions for further research (20%)
  • Consistency & coherence (20%)

Each thesis will be given a score out of 100% and ranked against the other entries. The Research Committee will agree on which entries will proceed to the final round. The finalists of the second round of judging will be announced on 26 February 2018.

For more information, deadlines and requirements, please visit the webpage of the competition. Also, don’t hesitate to contact us at inspire@eaca.eu, in case you have any other questions.

Best of luck to all candidates remaining in the process!

Create a campaign for the European Commission

Posted on by edcom Team

The European Commission is looking to create a video campaign that will support the “Say No! Stop Violence against women” project as part of the DG Justice agenda and in co-operation with edcom.

The aim of the video is to trigger a reaction to say no to violence against women for those who typically do not know how to respond to such behaviour or do not dare to act.  Violence against women is a form of abuse that takes place at all levels of society and in all EU countries. Often, people in the vicinity remain inactive. Targeting these bystanders, the short video should raise awareness of violence against women and encourage people to speak out against it. The production language is English.

Competition
Submit a creative idea for a 1-2 minute video campaign in response to a brief by the European Commission. The competition is open to everyone who has a creative way of thinking and wants to make a difference. There is no submission fee and entries can be submitted by teams or individually.

Prize

The European Commission will produce the winning entry and grant credit to the winning team or person. The winning entry will be awarded a trip to Brussels (flights and subsistence costs included for up to 4 persons). They will be invited to meet the European Commission team working with gender equality to discuss the project, visit the EU institutions and get a taste of the great cultural scene in the city (details to be confirmed). The prize cannot be exchanged for a financial compensation. The competition is open to EU nationals contestants only. 

Timeline
14 November 2017: Launch call for entries
10 February 2018, 12h00 CET: deadline for submissions
8 March 2018: announcement of winning team

If you are interested in participating in the Say No! Stop violence against women video competition, please familiarise yourself with the full background and briefing information available below (details of the submission process are included).

Click here to access the brief
Click here to visit their website for more information