The European Association of Communications Agencies (EACA) and its European Institute for Commercial Communications Education (edcom) have launched a call for entries for its tenth annual advertising student competition, Ad Venture, in collaboration with Amnesty International.
Students in the field of commercial communications are challenged to create a communications campaign to inform the public about the issue of the current refugee crisis. The campaign should also inspire Europeans to feel that they personally have a role to play in actively welcoming refugees.
This year’s client, Amnesty International, is a non-governmental organisation focused on human rights with millions of members and supporters around the world. Active since 1961, Amnesty International works with the objective of conducting research and generate action to prevent and end grave abuses of human rights, and to demand justice for those whose rights have been violated.
The campaign should address this issue with a focus on positive change and people power, helping to shift the narrative from crisis to action, appealing to people’s values – such as fairness, hospitality, generosity and tolerance. The final goal is to help Amnesty International inspire a movement of people to welcome refugees in their communities, by driving them to visit and join the iWelcome Community website.
The submitted entries will be assessed in three rounds by a broad base of judges, comprised of academics, advertising professionals and client representatives from across Europe. The three finalist teams will have the opportunity to present their campaign during the edcom Member’s Meeting in May 2018. The winning team will be rewarded with travel, accommodation and a ticket to the Cannes Lions International Festival of Creativity in June 2018.
Students can register their teams until 15 December 2017 and should submit their campaigns by 16 March 2018. Please visit our website for more information.
– ends –
For further information, please contact: Pauline De Pelsmacker, Education & Training Manager Telephone: +32 2 740 07 18
Email: pauline.depelsmacker@eaca.eu
Note for editors About Ad Venture Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client. The student agencies work on an advertising campaign from October to March by incorporating everything they’ve learned in class and putting their skills to test. Click here for more information.
About EACA EACA – the European Association of Communications Agencies – The European Association of Communications Agencies (EACA) represents more than 2500 communications agencies and agency associations from 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. They create and place adverts and develop brand-building campaigns. Click here for more information.
About edcom edcom – the European Institute for Commercial Communications Education – was launched by EACA to promote excellence in commercial communications education and research and to encourage exchanges between the European commercial communications sector and academic partners. Click here for more information.
Amnesty International Amnesty International is a global movement of more than 7 million people who take injustice personally. The NGO is campaigning for a world where human rights are enjoyed by all, using research and activism to shine a light on abuses. Amnesty has championed the human rights of refugees, asylum-seekers and migrants for decades. They work to make sure governments honour their responsibility to protect their rights, condemning any policies and practices that undermine them. Click here for more information.
edcom launches the fifth edition of the Thesis Competition, which rewards the best Bachelor and Master theses on Advertising or Commercial Communications among edcom member schools. Each member can nominate one student in each category (Bachelor and Master) to send in their abstract.
The edcom Research Committee will assess the works in three judging rounds and announce the winners on 2nd March 2018. The winners will receive a €400 cash prize and the participating school a €400 EACA voucher, which can be spend on the EACA International Advertising Summer School, additional Ad Venture teams and Evolution Lab.
Interested students should contact their edcom coordinator and send their abstract by 25 October 2017 to inspire@eaca.eu. You can find more details about the competition and requirements here.
During the week of 3th July 2017, nearly 70 advertising and commercial communications students and young professionals from 16 countries took part in the 8th edition of the EACA International Advertising Summer School at the University of Creative Communication in Prague, Czech Republic.
The attendees represented a mix of students in the field of commercial communications and young professionals working in media, creative and digital agencies. They were challenged to create a campaign in international, multidisciplinary teams for this year’s client McDonald’s, one of the world’s leading fast food companies. During the week, they also received workshops from leading advertising practitioners in mixed groups to gain an understanding of the advertising industry.
The client, in co-operation with creative agency DDB Prague, was looking for a campaign to turn McDonald’s restaurants into cool, trendy places for young people to be and eat at, therefore resulting in making the target audience share their experiences with their friends and online communities. The jury was also looking for a campaign that could capture a good sense of matching the price with emotional value to their products.
This year’s edition included two relevant changes compared to previous editions. Instead of having one group of Foundation students and Advanced students, participants were mixed and split into two groups. As a result, each team was composed of 4 to 5 young professionals and 1 to 2 students; creating an invaluable learning experience for students. Young professionals commented that they appreciated the sense of creativity and fresh wind the students brought into the teams. The second addition was a networking activity in which 6 participants had been asked to share a recent professional success that could be a meaningful and valuable experience to other participants to learn from.
At the end of the week, the 12 teams presented their ideas and campaigns to their peers and the jury, which consisted of Marek Hlavica (Asociace Komunikacnich Agentur (AKA), Jan Suda (McCann-Erickson Prague), Elena Chadzieva (McDonald’s), Ladislav Dolezal, (McDonald’s), Micky Denehy (EACA International Academy) and Dominic Lyle (EACA).
The winning team, Penguins, represented by Mirella Bektasevic (Switzerland), Tuur Goormans (Belgium), Tessa Gerwen (Netherlands), Sarah Dennehy (Ireland) and Michal Paulik (Czech Republic) impressed the jury with their campaign “The choice is yours”. Making a distinction between younger generations, team Penguins identified their target audience as centenials, namely boys and girls currently aged 15-18. Their idea was to fight bullying among teenagers in cooperation with Linka bezpečí, a local organisation which provides support for victims of bullying. By stepping inside a McDonald’s restaurant, consumers could make an active choice to help fight bullying among teenagers. Penguins presented a great insight, and delivered an inspiring campaign proposal based on the idea that young people have what it takes to make the right choice in their behaviour.
The jury also presented a second award to the team with the best presentation. Kasia Gluszak (Poland), Laura Berlingiere (Belgium), Jordan Brudenell (UK), Nikola Bochová (Czeck Republic) and Torsten Grünert (Germany) from team Mc5 surprised the jury with an original presentation that demonstrated dedication and hard word as well as a contagious positivism and a great team spirit by presenting their ideas on a set of hand drawn boards, leaving an impression and a smile on the jurors’ faces.
All teams impressed the judging panel with their creative ideas, their vitality when delivering the pitches and their passion for the advertising industry in general.
The next EACA International Summer School will take place at the beginning of July 2018.
European Association of Communications Agencies (EACA), brings together the advertising, media and sales promotions agencies across Europe, enabling international experience and issues to be shared and dealt with on a pan-European basis. It provides an important link between agencies, advertisers and the advertising media in Europe and around the world and participates closely in the setting of standards in many aspects of the business across Europe.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
