Category: News

Thesis Competition First Round Finalists

Posted on by edcom Team

Congratulations to all edcom Thesis Competition Bachelor and Master finalists who have advanced to the second round!

The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools. edcom member schools have been very active and engaged in selecting their best students and submitting their thesis abstracts. This year, edcom has received 21 entries from 10 countries across Europe.

Candidates passing on to the second round will have to submit a poster of their thesis by 10 January 2018. This poster will summarise their objectives, methodology and findings. In the second round, the abstract and the poster will be evaluated according to the following criteria:

  • Strong objectives (10%)
  • Clearly developed methodology (20%)
  • Results fitting to the proposed objectives (30%)
  • Conclusions based on the objectives and suggestions for further research (20%)
  • Consistency & coherence (20%)

Each thesis will be given a score out of 100% and ranked against the other entries. The Research Committee will agree on which entries will proceed to the final round. The finalists of the second round of judging will be announced on 26 February 2018.

For more information, deadlines and requirements, please visit the webpage of the competition. Also, don’t hesitate to contact us at inspire@eaca.eu, in case you have any other questions.

Best of luck to all candidates remaining in the process!

Create a campaign for the European Commission

Posted on by edcom Team

The European Commission is looking to create a video campaign that will support the “Say No! Stop Violence against women” project as part of the DG Justice agenda and in co-operation with edcom.

The aim of the video is to trigger a reaction to say no to violence against women for those who typically do not know how to respond to such behaviour or do not dare to act.  Violence against women is a form of abuse that takes place at all levels of society and in all EU countries. Often, people in the vicinity remain inactive. Targeting these bystanders, the short video should raise awareness of violence against women and encourage people to speak out against it. The production language is English.

Competition
Submit a creative idea for a 1-2 minute video campaign in response to a brief by the European Commission. The competition is open to everyone who has a creative way of thinking and wants to make a difference. There is no submission fee and entries can be submitted by teams or individually.

Prize

The European Commission will produce the winning entry and grant credit to the winning team or person. The winning entry will be awarded a trip to Brussels (flights and subsistence costs included for up to 4 persons). They will be invited to meet the European Commission team working with gender equality to discuss the project, visit the EU institutions and get a taste of the great cultural scene in the city (details to be confirmed). The prize cannot be exchanged for a financial compensation. The competition is open to EU nationals contestants only. 

Timeline
14 November 2017: Launch call for entries
10 February 2018, 12h00 CET: deadline for submissions
8 March 2018: announcement of winning team

If you are interested in participating in the Say No! Stop violence against women video competition, please familiarise yourself with the full background and briefing information available below (details of the submission process are included).

Click here to access the brief
Click here to visit their website for more information

Hogeschool Utrecht receives EACA Accreditation in Commercial Communications Education

Posted on by edcom Team

Hogeschool Utrecht in Utrecht, Netherlands, has successfully received the EACA Accreditation in Commercial Communications Education by the European Association of Communications Agencies (EACA). The Accreditation for the International Commercial Communications course (ICC course) will be valid for 3 years from October 2017.

The EACA Accreditation in Commercial Communications Education endorses specialist Bachelor and Master programmes that prepare students for a career in commercial communications. The accreditation is restricted to members of the European Institute for Commercial Communications Education (edcom) and is endorsed by EACA, which brings together the advertising, media and sales promotion agencies across Europe, promoting responsible advertising and high professional standards.

Depending on the scope of their curriculum, applicants can be accredited either for the complete framework curriculum in Commercial Communications or for a specific sub-course or discipline. Applicants are assessed by a Board comprising leading international professionals and educators and through a personal inspection visit.

The EACA Accreditation process is based on the fundamental principle that courses should offer students a balanced mix of theoretical and practical subjects in commercial communications. After a rigorous process of self-assessment, a school visit and a review by the Board, the ICC course at the Hogeschool Utrecht was given a positive report and received the EACA Accreditation with an outstanding result. According to Anne Castermans, Board representative and school inspector, the programme offers a valuable combination of applied theory (Marketing/Consumer Behaviour/Social Media) and hands-on assignment (The Ad Venture Student Competition). The course requires all lecturers to possess an excellent level of English and shows great support to students writing their thesis or doing an internship.

ICC is a specialisation for students that are looking for an extra challenge and want to gain deeper insights into the world of Brands, Marketing Communications, Advertising and Media. At the end of this course, students are expected to have acquired their own vision and up-to-date knowledge and skills in Marketing Communications Management in an international context and be able to apply this knowledge on a strategic and tactical level.

Luc Van Dijk, Lecturer of the ICC course, commented: “we are proud and happy with this recognition from EACA. It’s a good foundation to build on to with our international programme and team.”

The EACA Accreditation will also be awarded to students who have passed their final examinations and have earned a diploma or certificate from a nationally accredited edcom member school. The accreditation will thus complement, not replace, their school qualification. The EACA Accreditation in Commercial Communications Education therefore offers benefits for edcom students, academics and schools, who will jointly form the nucleus of experienced forward-looking specialists, helping to advance the standards of commercial communications and marketing proficiency for the ultimate benefit of consumers.

ABOUT EACA

The European Association of Communications Agencies (EACA) represents more than 2,500 communications agencies and agency associations from 30 European countries that employ more than 120,000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy. We encourage close co-operation between agencies, advertisers and media in European advertising bodies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. We are here to share and address international experience and issues on a pan- European basis and provide an important link between agencies, advertisers and the advertising media in Europe and around the world.

ABOUT EDCOM

edcom – the European Institute for Commercial Communications Education – was launched by EACA to promote excellence in commercial communications education and research and to encourage exchanges between the European commercial communications sector and academic partners. Click here for more information.

For more information, please contact:

Pauline De Pelsmacker
Training & Education Manager
Pauline.depelsmacker@eaca.eu
+32 (0) 2 740 07 18

Tamara Daltroff
Director of European Affairs
Tamara.daltroff@eaca.eu
+32 (0) 2 740 07 15