Category: News

The European Association of Communications Agencies (EACA) and The European Institute for Commercial Communications Education (edcom), with the support of WARC, are launching two surveys aimed at final year marketing communications students and industry recruiters respectively.

The first questionnaire will measure the students’ appetite for pursuing a career in a creative, media or digital agency and enquire about their lived experiences during the university years. Simultaneously, the other survey, addressed to the recruiters in the above-mentioned agencies, focuses on disclosing any gaps between the talent’s expectations and the industry’s demands. 

According to the first-ever Diversity, Equity and Inclusion Census of the global marketing industry, 1 in 7 people said that they were likely to leave the industry due to multitude of reasons related to family status-based discrimination, pay gaps and a general lack of inclusion. Building on these results, the survey seeks to reach the youngest between us and get a sense of their “leaving or staying” rationale.

Focusing on the fresh graduates’ job prospects, their interest in the advertising industry and their expectations of the labour market, the questionnaire aims to reach thousands of students across Europe, catching a glimpse of their final year reflections on employment.
Mirroring the students’ feedback, recruiters within creative, media and digital agencies will be able to express their opinion on recruitment, the threats which other industries pose in terms of competition and the most in-demand profiles and skills.

The answers to the two surveys will be thoroughly analysed and compared, with the results shedding a light on what both universities and agencies can improve in order to bridge the current employment gap.
Participants can take the survey until 20 May and speak up about their expectations (the information collected from the respondents will be kept strictly confidential). The results will be presented by EACA and edcom after the summer.

The European Association of Communications Agencies (EACA) and its European Institute for Commercial Communications Education (edcom) are excited to announce the finalists of the 14th annual advertising student competition, Ad Venture, in collaboration with Asahi.

Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client. The winning team goes to the Cannes Lions Festival.

Asahi, established in 2017, are the European business of the Asahi Group Holdings. They are custodians of a range of admired local brands, some of which became national icons. For this year’s edition, Asahi wanted to challenge students to bring their creativity to a new level and create a campaign for their Asahi Super Dry beer, that perfectly envisions the idea of ‘Modern Japan’. Students were encouraged to mix their marketing creativity with academic insights, in order to live up to the long-term brand ambition to become a distinct icon of modern Japan and one of top international beer brands.

Our expert jury of 20 academics and 15 industry representatives have spoken. Out of 67 teams, 10 were selected to the second round of judging. Full list of finalists in alphabetical order:

Amaterasu, Hochschule Mannheim, Germany

Fontys C201, Fontys Hogeschool, The Netherlands

Idyll, Ecole Supérieure de Publicité (Lyon), France

Les Tartines, Panthéon-Assas, France

Made in France, Ecole Supérieure de Publicité (Lyon), France

Ryokou, New Bulgarian University, Bulgaria

TBD Team, Sup de Pub, France

The Ensos, New Bulgarian University, Bulgaria

Wabi-Sabi, New Bulgarian University, Bulgaria

Yellow Orange, University of Bucharest, Romania

The finalists have time until 25 April to create a video pitch of their campaign and prepare to answer the tough questions of our jury during an online session on 9 May. The winners will be announced on 10 May.

-ends-

For more information, please contact Kasia Gluszak, Project Manager at kasia.gluszak@eaca.eu.

Notes to Editors

About Ad Venture Student Competition

Organised by European Institute for Commercial Communications Education (edcom) and The European Association of Communications Agencies (EACA), Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.

About edcom

edcom is the European Institute for Commercial Communications Education. It strives to promote excellence in commercial communications education and research and to further exchanges between the European commercial communications sector and academic partners. Edcom was founded by EACA together with the founding academic partners in 2007. Find us on Twitter, Facebook and LinkedIn.

About EACA

The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. For more information, visit www.eaca.eu. Connect with us on Twitter, Facebook & LinkedIn.

Brussels, 1 March 2022: The winners of 2021/2022 Graduation Competition have been chosen! The Competition rewards the best Bachelor and Master Graduation work in advertising or commercial communications among students from edcom member schools.

edcom institute strives to promote excellence in education in commercial communication and research and to further exchanges between the European commercial communications sector and academic partners; and was founded by the European Association of Communications Agencies (EACA) together with the founding academic partners in 2007.

Following 2 rounds of rigorous judging, the jurors have decided that the following two papers stood out the most:

• In the Bachelor category, Jonathan Shaw, a student from Bournemouth University won with his thesis ‘Exploring Millennials’ asymmetric brand attitudes held towards brands who practise brand activism.’
• In the Master category Rosie Slayter from Breda University of Applied Sciences won with her work ‘Augmented reality marketing: A quasi-experimental study evaluating the influence that interactivity has on brand attitude.’

The Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools with a €400 cash prize.

Jonathan Shaw, said: “As we see more and more brands getting involved in social issues, there was a need to understand how Millennials reacted to such activism. The amalgamation of Millennials’ willingness to voice their opinions and their awareness of social issues has been overlooked in previous studies. This study looked at their opinions towards brand activism to understand what factors catalyse asymmetry in their attitudes, with the aim of assisting brands in mitigating any negative effects. To be awarded by edcom and the EACA for this paper is a great honour, and something I’ll take with me throughout my career. I’d encourage any student to get involved with the competition.”

Besides the winning paper, the jurors awarded the second & third place. Andreea Tudor, University of Bucharest with her thesis on ‘The hedonistic perspective on Romanian consumer behaviour’ won the second place. Marta Tudela from University of Navarra scooped a third place with her paper on ‘Communication in Open Innovation Processes: The X Factor. Understanding The Role of the Communication Function.’

Rosie Slayter, said: “Writing my Master thesis is a period of time that I look back on very fondly. I am so grateful to have had the opportunity to further explore the research field of Augmented Reality Marketing with my supervisor, Milena, supporting me every step of the way. This field one that I am so incredibly passionate about, and researching it changed my career goals, and refined what I am passionate about. To have my work not only recognized, but also appreciated on a European level is something that I did not expect, and I could not be more thrilled about. This competition is a phenomenal initiative that shines a bright light on and rewards students who put all of their thought, time and energy into their research.”

In the master category, the jurors also awarded the second & third place. Melanie Karlinger, from FH Wien with her thesis on ‘External and internal factors influencing impulse buying in online grocery retailing’ won the second place. Niamh Marshall from TU Dublin scooped a third place with her paper entitled ‘An exploratory investigation into Irish consumers understanding and response to the marketing and consumption of gender-neutral children’s clothing.’

Winners, alongside with all finalists will be invited to present their research to edcom members. Here you can access the winning papers’ summaries and posters. For more information, please visit the competition’s website.

-ends-

For further information, please contact Kasia Gluszak, Project Manager at kasia.gluszak@eaca.eu.

Notes to Editors

About edcom

edcom (The European Institute for Commercial Communications Education) strives to promote excellence in commercial communications education and research. Its aim is to establish co-operation between academia and industry professionals, as well as facilitating cross-border education and exchange of students. edcom is comprised of 43 university members across 14 countries, that meet bi-annually to share the best practices during members’ meetings and networking dinners. edcom also organizes competitions for students, such as Ad Venture and Graduation Competition. Find us on Twitter, Facebook, and LinkedIn.

@edcom_eu

#WeAreEdcom