Registrations for the 2017 edition of the European Advertising Certificate (EAC) are now open to young advertising industry professionals across Europe, the Middle East and Africa. The online course is the only consistent, European-wide foundation-level qualification exclusively available to advertising professionals with up to two years’ experience.
The EAC is an excellent opportunity for young professionals to improve their skill set and expand their knowledge of the commercial communications industry. Through engaging with the online learning programme, participants receive a comprehensive and up-to-date overview of the essentials of the advertising industry while perfecting their understanding of various brand communications processes.
Built to give an extensive overview of the advertising industry, the programme consists of 7 key modules: Advertising and Communication in Context; Understanding Clients’ Business; The Strategic Planner’s Toolkit; Client, Creative and Media Briefs; Understanding Media Channels / Media Planning; Creativity and Creative Development and Effectiveness. A mixture of key readers, e-lessons, assignments, videos, quizzes and discussion groups guarantees to captivate the learners’ attention and to inspire them in their professional activities and daily occupations.
Anne-Caren Zeiss, Account Manager at Sudler & Hennessey, Germany, was one of the distinction awarded delegates who took the course in 2016. When asked about her experience, she commented that: “The EAC is an excellent international education programme with a great insight into the world of advertising. It contains clearly structured flow charts and models, which are easy to remember and help you optimize the planning processes. Discussions with participants from all over Europe lead to a lively exchange. The knowledge encourages you to take the right decisions and act even more professional in your business with colleagues and clients. Taking the EAC has broadened my mind-set and has absolutely worth been it!”
Based on the proven IPA Foundation Certificate, the programme was specifically developed for a European audience with the aid of the European Commission’s Leonardo programme. A total of 1000 young professionals from across Europe, the Middle East and Africa undertook the exam in 2016, with a pass rate of 95%.
The three-hour written exam will be held on 26 April 2017 and take place in the National Associations of the participating countries. EACA members will be charged a fee of €250 upon registration, as opposed to non-European or non-EACA members who will be charged €500. Please visit our website to register or more details, or simply contact us at email@example.com.
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The European Association of Communications Agencies (EACA) represents more than 2500 communications agencies and agency associations from 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. They create and place adverts and develop brand-building campaigns. Visit www.eaca.eu for more information
The IPA is the trade body and professional institute for over 290 UK advertising and marketing agencies which together manage media and marketing budgets valued at over £30 billion per annum. For more information, click please here.