Category: News

The European Association of Communications Agencies (EACA) and its European Institute for Commercial Communications Education (edcom) have launched a call for entries for its 15^th annual advertising student competition, Ad Venture, in collaboration with LEGO.

Founded in 1932 by Ole Kirk Kristiansen, LEGO has been a staple for many generations of children growing up and are one of the world’s leading manufacturers of play materials. They have twice before been named the “toy of the century”. Renowned for their simple but fun approach to playing, the name of the company originates from the Danish words leg godt meaning “play well” , this has been and still remains the central idea in Lego’s operations.

This year, students will get the chance to get in touch with their inner child and embark on a journey to reinvent LEGO’s brand catalogue, which reaches millions of shoppers and kids every year. It helps them discover more products beyond current favourites, increasing their love for LEGO play. The challenge at the heart of this brief is to unleash the creative power of LEGO’s most unsuspecting media – the catalogue.

The submitted entries will be assessed by a broad base of judges, comprised of academics, advertising professionals and client representatives from across Europe. The winning team will be rewarded with travel, accommodation and tickets to the Cannes Lions International Festival of Creativity in June 2023. The deadline for registering the teams is 12^th December 2022, and the deadline for submitting the campaigns is 13^th March 2022.

For more information, please contact Kasia Gluszak, Project Manager at kasia.gluszak@eaca.eu.

Notes to Editors

About Ad Venture Student Competition

Organised by European Institute for Commercial Communications Education (edcom) and The European Association of Communications Agencies (EACA), Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.

About edcom

edcom is the European Institute for Commercial Communications Education. It strives to promote excellence in commercial communications education and research and to further exchanges between the European commercial communications sector and academic partners. Edcom was founded by EACA together with the founding academic partners in 2007. Find us on Twitter, Facebook and LinkedIn.

About EACA

The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. For more information, visit www.eaca.eu. Connect with us on Twitter, Facebook & LinkedIn.

The European Institute for Commercial Communications Education (edcom) is pleased to announce their new members, the University of Greenwich and the University of Georgia.

University of Greenwich was established in 1890 over the years becoming one of the leading innovative universities both in the United Kingdom and the world. Not only has it been ranked amongst the best institutions worldwide, but it has also received prestigious accreditations from a range of organisations like CIPD, APS and AMBA. The university has three campuses in London and Kent, with the main one being on a UNESCO World Heritage site in the centre of Greenwich, London. The university is currently the home to 38,000 international students from more than 160 countries, ambitiously looking to continue the 130 years of excellence that the university is renowned for.

Dr. Hyunsun Yoon is University of Greenwich’s representative to edcom. She obtained her PhD in Advertising and MA in Journalism from Cardiff University. She is a Senior Fellow of the Higher Education Academy (SFHEA), Programme Leader for BA Advertising and Digital Marketing Communications, Deputy Director of the Marketing Research Group, and the Department Lead for Scholarship Excellence in Business Education. Hyunsun has over the span of her career been looking to create a bridge between the academic field and the industry and has along the way completed several successful research and consultancy projects with the History of Advertising Trust (HAT) and the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP). She specialises in the areas of advertising and marketing communication, particularly the areas surrounding representation, relationship between older consumers and digital communications, and pioneering forms of commercial communications. She is also passionate about enhancing student engagement and employability, with current interests centring around the challenges and innovations of advertising education.

University of Georgia is one of the largest and the highest-ranking private universities in Georgia. It is distinguished by the high-quality educational processes, modern infrastructure, and a diverse community with cross-cultural awareness.  Its multicultural environment shapes intelligent, educated individuals with human values capable of meeting modern challenges. The university cultivates liberal-human values and achieves its mission by developing centres of excellence and platforms that allow for the implementation of academic programs tailored to the student and market needs. The University of Georgia is also developing its international cooperation in research, science, students’ and faculty mobility, technology transfer and others.

Leli Bibilashvili holds a PhD in Mass Communications and is the University of Georgia’s representative to edcom. She’s been working at the university since 2014 as an Associate Professor and the Head of Journalism and Mass Communications Department. Leli is a member of the International Public Relations Association (IPRA) and has multiple years of experience both in academic and practical work. Adding to that, she has published a number of publications in communications and has successfully participated in various international and local conferences and workshops such as, 21st EUPRERA Annual Congress, 10th International History of Public Relations Conference, Teachers’ Conference of the European Journalism Training Association (EJTA), 5^th World Journalism Education Congress, EJTA Teachers’ Conference on Crisis Reporting and EJTA Annual Conference. Leli has also worked as an IMC Consultant for several years in the ACT Global (Research and IMC Consulting Company), banking sector and in non-governmental structural units.

We are once more, elated to welcome the University of Greenwich and the University of Georgia into the edcom family and look forward to fruitful cooperation in many spheres from here on.

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For more information, please contact Kasia Gluszak, Project Manager at kasia.gluszak@eaca.eu.

Notes to Editors

About edcom

edcom is the European Institute for Commercial Communications Education. It strives to promote excellence in commercial communications education and research and to further exchanges between the European commercial communications sector and academic partners. Edcom was founded by EACA together with the founding academic partners in 2007. Find us on Twitter, Facebook and LinkedIn.

About EACA

The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. For more information, visit www.eaca.eu. Connect with us on Twitter, Facebook & LinkedIn.

The European Association of Communications Agencies (EACA) and its European Institute for Commercial Communications Education (edcom) are delighted to announce the winner of the 14th annual advertising student competition, Ad Venture, in collaboration with Asahi.

Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client. This year’s brief came from Asahi, who challenged students to bring their creativity to a new level and create a campaign for their Asahi Super Dry beer, that perfectly envisions the idea of ‘Modern Japan’. Almost 300 students from 20 universities across 10 countries engaged in the competition. After two rounds of judging, video presentations and a live online Q&A, The Ensos team from New Bulgarian University was declared as winner.

Nicole Lalewa, Boris Stojanov, Konstantin Antov and Sevdalina Andreeva, from The Ensos team impressed the jury with their team spirit, creativity, and the understanding of the product. The winning team is awarded travel, accommodation, and tickets to the prestigious Cannes Lions International Festival of Creativity.

In second place we had TBD Team from Sup de Pub in France who made their entry memorable by a deep consumer understanding, the proper insight and pragmatism in the execution. Third place this year went to Les Tartines from Panthéon-Assas in France who left the jury impressed for their strong insight, the understanding of the category and their ability to work as a group.

In the last stage of the competition, the finalist teams’ work was seen by jurors representing the client, industry, and academia. Asahi was represented by Grant McKenzie, CMO; Stefan Teodorescu, Regional Marketing Capability Director and Diana Simon-Bruns, Global Head of Brand. Agency representatives included Corina Bratu, Strategy Director at Leo Burnett Bucharest and Cesar Valadares, Head of Strategy at MRM Paris; and edcom was represented by Paul Springer, Falmouth University; Cliff Van Wyk, Bournemouth University and Kirsten van Poppel, Fontys School of Economics. The jury was chaired by Leonard Savage, Chief Creative Officer at McCann Prague. Check the jury profiles.

Stefan Teodorescu, Regional Marketing Capability Director at Asahi, Romania, said: “Ad Venture Student Competition is a great opportunity for the business and the student community to interact. It was a great inspiration for us to see how much the students engaged with the brief on our flagship brand Asahi Super Dry. The level of energy and the quality of the work was impressive. We the jury did our best to provide objective critique and guidance to the teams. Congratulations to the winning team and I hope they get the best of the coming Cannes Festival.”

Leonard Savage, Chief Creative Officer at McCann Prague, added: “A strong field of young minds worked beyond their years and tackled a difficult brief with maturity, joy and just the right amount of danger. A great pleasure to spend those hours immersed in their creativity.”

“If we had to describe the last 9 months in a few words they would most likely sound something like ‘a never-ending journey’. And we don’t say these words just so they could be the perfect ending. For us, they hold a spectrum of emotions, memories, and an excitement of what might come next. We are truly grateful for the opportunity that we got to work on such a challenging brief for such a thrilling client as Asahi. Formats like Ad Venture are the perfect place to get out of your monotony bubble and test yourself whether you can keep up with the big industry and show off those great ideas could come from everywhere.”, commented The Ensos Team.

The organisers, edcom and the European Association of Communications Agencies would like to thank all the student teams, the client Asahi for a fantastic brief and the jurors who took part in this year’s Ad Venture competition.

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For more information, please contact Kasia Gluszak, Project Manager at kasia.gluszak@eaca.eu.

Notes to Editors

About Ad Venture Student Competition

Organised by European Institute for Commercial Communications Education (edcom) and The European Association of Communications Agencies (EACA), Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.

About edcom

edcom is the European Institute for Commercial Communications Education. It strives to promote excellence in commercial communications education and research and to further exchanges between the European commercial communications sector and academic partners. Edcom was founded by EACA together with the founding academic partners in 2007. Find us on Twitter, Facebook and LinkedIn.

About EACA

The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. For more information, visit www.eaca.eu. Connect with us on Twitter, Facebook & LinkedIn.